The show takes place on floor 7. Here, the building’s naked structure with its expressive concrete pillars becomes visible: a space of powerful sculptural beauty. The space, designed by #herzogdemeuron, is kept as open and empty as possible for the fashion show. Only one new element is added to the space: large floating panels, adapted from the size of the existing windows that define the space from the outside. The semi-transparent panels reflect the cityscape outside and thus transfer images of the real city deep inside the space of the show. In addition to the real image of the city, other images of virtual cityscapes are projected onto the boards. The models walking the runway also appear on the surface of the panels. The result is an intriguing mix of inside and outside, of analogical and virtual realities. Artificial light enhances reflection and transparency within the red, dark silver, and black show space. To enhance the artificiality and to contrast with the sunset outside red panels and a lighting system installed on the windows create an “augmented sunset” atmosphere.
Experience the space at https://tinyurl.com/y9xgq5ay.
