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...Continue ReadingIs the radio business still profitable? / by investing man
These days.
We've seen businesses, TV, newspapers, magazines, less popular, some of them are closed.
Because this generation of consumer behavior can't satisfy this generation that wants to speed in information and products according to their own preference.
Another media being tested is "Radio Wave"
Radio has been a high-influential media since the past as it can reach consumers in a wide range of times.
In the past, we listened to radio through the device. There was a DJ to choose beautiful songs.
But now technology has changed people to follow music through other media, especially on smartphones because they can choose what they like, such as youtube or joox, etc. Resulting in the popularity in radio recession.
Polls found
Year 2558
The proportion of listening to music via SMARTPHONE IS ONLY 2 % compared to listening via Radio Receiver 60 %
But in 2559
Listening through smartphone has increased to 58 % against listening via radio receiver reduced to 31 %
Can see that radio listeners have dropped half in the last few years.
The situation is clearly a result of advertising money in radio media.
Year 2558 at 5,625 million baht (11 % decrease)
Year 2559 at 5,262 million baht (reduced 7%)
Year 2560 at 4,476 million baht (15 % decrease)
When the industry overview is down, how much does the radio wave business companies earn?
Did you know that radio waves are known to be the brand under the management of all major media companies, whether
Cool Fahrenheit station
Frequency 93.0 megahz
First aired in 2543, currently run by KOOL LIZUM CO LTD. Which is in rs. The following results are as follows.
Year 2557 Income 454 million baht. Profit 159 million baht.
Year 2558 Income 461 million baht. Profit 183 million baht.
Year 2559 Income 426 million baht. Profit 149 million baht.
Virgin Hitz station
Frequency 95.5 megahz
First aired in 2545, currently run by u & Icorporation Co Ltd. and has BEC-Teroradio Co Ltd. Channel 3 as a vendor of advertising time and consulting in effect. Operations are as follows.
Year 2557
U & I income 62 million baht. Loss of 6 million baht.
Bec-Teroradio Income 294 million baht. Loss of 37 million baht.
Year 2558
U & I income 60 million baht. Loss of 6 million baht.
Bec-Teroradio Income 294 million baht. Loss of 50 million baht.
Year 2559
U & I income 63 million baht. Loss of 6 million baht.
Bec-Teroradio Income 221 million baht. Loss of 51 million baht.
Seed FM station
Frequency 97.5 megahz
First broadcast in 2548, run by seed m COT CO LTD. Channel 9, but now the wave has closed after a loss of liquidity problems. Mcot cancel the contract and take the wave to manage it.
Year 2557 Income 103 million baht. Loss of 33 million baht.
Year 2558 Income 85 million baht. Loss of 37 million baht.
Year 2559 Income 43 million baht. Loss of 48 million baht.
It can be seen that radio operators are likely for lower income and profits. It's a continuous loss.
Because in addition to the overview of radio media business, there is a lot of competition within the industry because there are many waves and each has its own listeners base.
So how does radio wave company adapt?
There is no music in the nature. It's a person who loves it.
In fact, listening to music never changes. Everyone always has music in their heart. Only people change the listening behavior.
Therefore, radio media has adjusted to digital cuddle platforms, offering online shows in many channels such as their own website, apps and Facebook Fanpage, which make new income from online ads.
In the past, we have seen Grammy launch chill online, which I used to be offline radio wave. Only changed to broadcast online.
Rs has rebranded the wave by cutting the number 93 to just cool Fahrenheit to match the listener's behavior that doesn't stick to air channels, including launching coolism applications on mobile.
Channel 3 also turned to launch the BEC-Tero Radio application that gathered online radio broadcasting such as virgin hitz and highlight coverage.
The Radio show still has a unique advantage. There are people who choose beautiful songs for customers. No need to waste time to find their own music, including the music that open, it's a variety of time.
In addition, using online media also makes the list format.
Exotic content presentations, interacting with listeners and quickly meet demand.
A lesson from the radio wave business teaches you that..
Despite new technology that may come to steal market share, it's not always scary.
Just adapt, stay with it. Take advantage of it. We may find a new way to continue walking forward.
Because in every crisis, there is always a chance that lurks.
But to succeed or not, only time proves..
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Reference
-http://www.bangkokbiznews.com/blog/detail/640781
-https://www.prachachat.net/marketing/news-3611
-https://positioningmag.com/1153376
- Department of business development
-https://th.wikipedia.org/wiki/คูลฟาเรนไฮต์_93
-https://www.posttoday.com/biz/news/466843
-https://th.wikipedia.org/wiki/อีเอฟเอ็ม_104.5
-https://th.wikipedia.org/wiki/กรีนเวฟ_106.5_เอฟเอ็ม
-https://th.wikipedia.org/wiki/บีอีซี-เทโร_เอ็นเตอร์เทนเม้นท์
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