รายได้ของดีลเลอร์ Mercedes-Benz ในไทย / โดย ลงทุนแมน
Mercedes-Benz รถยนต์หรูที่อยู่คู่เมืองไทย
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Continue ReadingMercedes-Benz Dealer Income in Thailand / by investing man
Mercedes-Benz Luxury cars in Thailand
But have you ever wondered who is a sales agent in Thailand?
So how much do those sales agents earn
Today I invest. Man will tell you about it.
Back in the reign of King Rama 5, the brand "Mercedes-Benz" came into Thailand for the first time.
By the royal family of King Rama cuddle, National Department of Royal Department of Royal Department of ratchaburi rekpower brought to offer to the reign of King Rama 5 in the year. Prof. 2447 or more than 100 years ago, which was the first car of Thailand.
And in the next year, another one was brought in as a red sedan. Prof. 2448 Engine 4 Cylinder 28 horsepower. Maximum Speed of 73 kilometers per hour. It is called " Emperor glass
In the year. Prof. 2492 Khun Lek Wiriyaphan Buying Business Thonburi Panich Co Ltd.
Which runs major import and export businesses in Thailand, including famous car importers like Chrysler (Chrysler) and Renault (Reynolt)
In the year. Prof. 2500 thonburi panich has been contacted in Germany to officially ask for Mercedes-Benz car dealer. at that time thonburi panich is the sole merchant of mercedez-Benz in Thailand.
But after that.
In the year. Prof. 2541 Daimler AG. Mercedes-Benz's mother has come to market in Thailand by itself through Mercedes-Benz Market (Thailand) Co Ltd. Now changed its name to Mercedes - Benz (Thailand) Co Ltd.
So thonburi panich has changed from Mercedes-Benz importer to be one of Mercedes-Benz's dealer) Dealer in Thailand with a total of 33 places.
Mercedes-Benz's famous dealer samples we may be familiar with:
1. Co Ltd. Thonburi Panich (Benz Thonburi)
Year 2557 Income 5,300 million baht
Year 2558 Income 5,300 million baht
Year 2559 Income 4,700 million baht
This group also has " Wiriya Insurance " business and " Ancient City " attractions.
2. Co Ltd. Star Flak (Benz Star Flag)
Year 2557 Income 2,700 million baht
Year 2558 Income 3,500 million baht
Year 2559 Income 4,000 million baht
This group also has a famous car rental business "Thai rent a car"
3. Co Ltd. Thonglor Group (Benz Thonglor)
Year 2557 Income 3,000 million baht
Year 2558 Income 3,200 million baht
Year 2559 Income 3,000 million baht
With the owner that many people may be familiar with is khun wasuk "Benz Thonglor"
4. Co Ltd. Metro Auto House
Year 2557 Income 375 million baht
Year 2558 Income 1,800 million baht
Year 2559 Income 1,900 million baht
With the owner and CEO is a famous singer "Surin Bunwisutthit" Artist of groove rider.
Mercedes-Benz (Thailand) Co Ltd. Earn as follows.
Year 2557 income 39,000 million baht
Year 2558 income 42,000 million baht
Year 2559 income 43,000 million baht
From Tens of millions of sales, it looks like Mercedes-Benz brand is still a luxury car brand in the heart of Thai people.
But... keeping a brand is not easy.
Now the image of Mercedes-Benz. If you ask the new generation, you will get the answer that they look "old"
Different from BMW which has a new generation image.
It's a difficult problem that Mercedes-Benz marketers have to work hard on.
However, I need to note that brand fondness may vary depending on the person.
Actually, the essence doesn't depend on what brand car we use.
A car is just a vehicle that makes us reach our target.
So what's more importantly, where will the goals we travel to be.
And the most important thing would be who sat with us in the car.
If it's someone i want to be with, no matter how cheap it is, we will be happier than luxury drivers who sit with someone who doesn't want to be with..
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Reference
-http://www.thonburi.com
-https://th.carro.co/blog/king-rama-5-royal-cars/
[4281].Translated
