Why would anybody be “crazy” enough to buy coffee for $659 per kilogram?
This is the coffee I’m talking about…
Kopi Luwak, one of the world’s most expensive coffees.
Does it taste better than a $200-cup of coffee or a $5 coffee from Starbucks?
I don’t know. (As you know, I only drink green tea)
But there’s a reason why somebody would be “crazy” enough to buy this.
See, they are targeting what I call…
The Affluent Customers.
These customers buy based on feelings.
They don’t care about the price as long as the value you deliver is irresistible.
And if you want to sell high-ticket items and have high profits in your business, these are the people you want to sell to.
Now, it’s not as easy as you might think...
And that’s why I want to give you 3 strategies on how you can sell to them, so you can sell high-ticket items and make more money with less hassle, stress, and effort…
Ready to take notes?
Good.
1) Scarcity
How can the sellers of Kopi Luwak charge up to $659 for 1kg?
Because only 250kg - 500kg is produced every year… (compared to hundreds of millions tons kg of regular coffee)
If people buy 1kg of coffee at a time, only 250 - 500 people can buy it.
Now, if you’re offering a service, you can tell your prospect, “To make sure you get the highest results possible by working with me, I only take on 5 clients at a time.”
Or if you’re selling a product, you can limit the production or the total amount that you’re selling at a time.
See, when you sell something the prospect can’t have or other people want it as well, affluent customers buy in a heartbeat.
Which brings me to the next strategy...
2) Exclusivity
How can you make your product or service more exclusive?
You can have the prospect go through an application process (Black Card does this).
You can have them sign up to a waiting list. The more expensive, the longer you want to delay the sales process. (Ferrari does this too)
Or you can make them purchase smaller items to qualify for the exclusive items (Hermés does this too).
3) Contrast Pricing
Imagine you’re only selling a product or service for $3,000.
The prospect is thinking, “Do I want to buy this? Yes or no?”
Now you introduce two new choices…
A $997 offer and a $6,997 offer.
All you do is create a small, weak package and a premium offer that you know most people don’t buy.
And suddenly, when you have a $6,997 offer, the $3,000 package doesn’t sound that bad after all to the customer.
I call this method…
The Three Boxes.
Now these are only 3 of the most powerful strategies you can use to sell high-ticket products and services with less hassle and more profits.
If you want to know the new way of selling more effectively and get less objections, put the keyword “closing” below and discover them in one of my most popular articles.
When you put “closing” below, I’ll send you my article about the 8 infamous sales methods that are on their deathbed…
And the NEW way of closing more effectively in the 21st century.
Try them out and see for yourself.
I think you’ll find that they work incredibly well.
luwak coffee 在 All About Kopi Luwak Coffee (and the cat that poops it out) 的八卦
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