Question 1

high end product中文李昆霖 在Facebook 的評價

Accepted Answer

「John, 我女兒Tiffany現在大一，能不能暑假到你們公司實習？她現在因為疫情的關係無法回去美國讀書」

「沒有問題啊，我們公司剛好缺國際業務，我就把她安排在業務團隊讓她試看看先做一些簡單的翻釋工作，只是一開始都是我們在花時間教育她，她不會成為即戰力，所以薪水只會是法令最低薪資可以嗎？」其實我一向不太收短期實習生，因為要花主管的時間訓練，而主管的時間也是公司寶貴的資源，而好不容易訓練起來了，他們還沒來得及為公司帶來貢獻，卻又離開了。

但是看在她是Savi跟Anna的學姐的份上，以及她媽媽平常真的是很熱於助人的家長會長，我也欣然答應，只是沒有料到自己當初出於好心的善念，竟然會在接下來的一個月對公司出現了很大的影響力。

第一個禮拜，我怕Tiffany無聊，交給她功課，叫她去上網研究一下現在新的保養品牌的趨勢。

我沒有想到，一個禮拜後，她竟然會交出一份讓人眼晴為之一亮的報告。簡報的內容，從排版，字體的一致性，以及堅持簡約的賈伯斯風格，重點是她不只分析出新型態的保養品牌趨勢，連他們各自的成功之道都分析的很透徹。從頭到尾沒有冷場。

我們聽完簡報之後，我在我們的主管群組傳了訊息：「我們真的是老恐龍了，今天Tiffany這份簡報非常的有價值，我們公司需要的就是這種新血，讓我們可以注入新思維」

我好奇的問了Tiffany: 「你這份簡報準備了多久啊？」

「三天」她害羞的說

「做得很棒耶，你的簡報能力跟搜尋能力是你在大學USC學的，還是在高中學的？」

「KAS prepares you well for the college，因為我們在高中要常做報告，所以反而到了美國的大學就相對輕鬆」她這樣回答

「好，那我這星期派難一點的功課給你，你今天所報告的這些新創品牌以及明星自創品牌，你負責寫開發信給他們看看，讓他們知道台灣有一個佐研院可以為他們代工做出真正安全並且有效的保養品」

我們每星期三都會專門為代工業務開一整天的會議，討論我們如何能更進步的服務代工客戶，如何更有效的開發新客戶。

過了六天，我請Tiffany寄給我看她寫的開發信內容以及她的開發成績，我看了之後，眼晴為之一亮（again), 做了一些紀錄，決定明天跟同仁們分享一些好東西。

隔天的代工會議，當大家報告完進度後，我決定把Tiffany的開發信的內容截圖播放出來跟大家分享（沒有經過Tiffany的同意）

「你們看Tiffany寫的信內容，她是對每個客戶都做了足夠的研究，讓對方一看就知道這不是公版的信件，是有用心研究過他們的品牌核心理念，然後再把對方對品質的堅持跟我們佐研院的核心對接，讓對方知道我們會是最適合他們的夥伴。所以對方這麼有影響力的創辦人就真的回她信了」

我不吝嗇的在大家面前誇奬她，因為她才十九歲，又是實習生，其他同事不會把她當作是眼中釘。重點是我想把好的，新的，更有效率的做事方式導入到我們的系統。

只有靠這樣的新血來給大家震憾教育，才是最快的企業文化進化。

隔週，我們的其他同仁也開始採取像Tiffany這樣先用心研究對方品牌的方式再引導對方來跟我們的殿堂合作，果然真的有效，開發信的命中率竟然提高了到了60%，這可是很誇張的進步，你們要知道，以前我們寄公版的開發信給300個客戶，有時連一封信都得不到回覆。

而Tiffany的進步跟影響並沒有就此停止，我又交給她新的功課，這次是幫公司寫企業介紹的英文版來申請Re100+（是一個世界級的能源永續組織）。

我只導覽帶她跟我走一次佐研院，讓她知道我們的企業跟其他企業的與眾不同之處，以及我們想要帶給台灣以及國際的影響。沒想到她又再一次寫出了一份令我驚艷的報告，直直打中我的心坎裡。

以下是我翻譯她寫的英文原文，身為創辦人的我都不確定自己的中文能否把她的好文章翻譯夠到位，但我努力看看。

JOLA INTERNATIONAL CO., LTD. is a Taiwan based company established in 2012 that focuses on manufacturing and selling skincare products. It is founded and led by CEO John Lee, who graduated from Ohio University with a Ph. D. in Chemical Engineering. Under his leadership, the company has grown to staff 120 employees in Taiwan and France.

佐見啦生技有限公司是2012年在台灣成立的公司，專注在製造跟銷售保養品。創辦人是李昆霖化工博士，畢業於俄亥俄大學。在他的領導之下，這間公司已經成長到在台灣跟法國有120位員工。

JOLA INTERNATIONAL currently owns two brand: Timeless Truth Mask (TTM) and Jolab.

Timeless Truth Mask is a brand created out of love for skincare and
ambition to change conventional views of facial sheet masks. Starting off as an e-commerce mask brand in 2012, they soon decided to take upon a challenge and launch their products in one of the top countries for cosmetics — France. Their main goal is to debunk the belief that facial sheet masks are cheap and cannot be of the utmost quality. By doing so, TTM strives to change the overall attitude of consumers towards sheet

佐見啦生技現在擁有二個品牌：提提研（TTM)以及佐研院（Jolab).

提提研是被創生於對保養品的熱愛以及想要改變傳統對面膜觀點的野心。2012年從電商品牌出發，他們很快就決定要挑戰上架保養品最頂級的國家-法國。他們的主要目標是瓦解面膜是廉價產品並且無法達到高品質的傳統思維，所以提提研致力於改變消費者的整體對面膜的看法。

masks. Their journey to success relies heavily on the belief in improvement. Their core brand values can be defined in 3H’s — Humanity, Humbleness, and Humor. Their belief in building meaningful relationships with their consumers, never being complacent with their accomplishments, and learning to have fun in the meantime, is what led to TTM’s growing loyal fanbase and accreditation from globally recognized beauty organizations. In just 8 years, their face masks have been nominated 21 times by beauty awards in Europe, and further winning 15 awards — with their Anti-Aging Bio-Cellulose Mask being the
Gold Award Winner. Such accomplishments are only achievable because of their dedication and determination to always better themselves.

提提研的成功旅程有很大部份依賴於他們對於不斷進步的信念。他們的品牌核心價值可以被3個H所定義-Humanity(人性），Humbleness(謙遜），以及(Humor)幽默. 他們相信跟消費者建立起有意義的情感連結，永遠對自己的成就感到不滿足，並且學習活在當下，享受過程。這一切是提提研之所以會有不斷成長的忠誠粉絲並且獲得國際美妝組織的認證。在過去八年，他們的面膜在歐洲的美妝大獎入圍21次，並且贏得十五次-而且他們的抗老生物纖維面膜獲得了最佳抗老的金奬。只有靠著不斷進步的堅持跟奉獻才能有辦法獲得這樣的成就。

Whether it’d be working with researchers to meticulously select the best materials and ingredients for their masks, or holding a higher standard to their products and undergoing efficacy tests, TTM strives to always improve the quality of their products in terms of increasing trust, comfort, and that “wow” factor. To truly understand more about skincare and ways they can continuously improve, JOLA INTERNATIONAL launched a new brand: Jolab.

無論是跟研發人員挑惕的選出最好的材質跟配方，又或是堅持升級讓產品通過功效性檢驗，提提研不斷的在升級他們產品的品質讓消費者體驗到安心感，舒適感，以及驚艷感（我們中文稱為三感共構的開發理念）。為了讓他們自己更了解更多關於保養品以及持續進步，於是佐見啦生技推出了新品牌：佐研院

On a basic level, Jolab can be defined as a research and development laboratory specializing in high-quality skincare products. However, it is more than just a laboratory or manufacturing facility, it is a brand. JOLA INTERNATIONAL wants to redefine conventional notions of factories by incorporating elements of a brand: emphasis on aesthetics and attention to detail. By
merging manufacturing, research and development (R&D), efficacy center, and branding aesthetics, Jolab is a brand that also doubles as a laboratory.

在基本層面上，佐研院可以被定位為專注在高品質保養品的研發單位。但是，它並不只是實驗室或是生產基地，它是個品牌。佐見啦生技想要把工廠加入品牌的原素：對美學的強調以及對細節的重視，來重新改寫對工廠的傳統觀念。藉由融合研發，生產，功效性檢驗以及品牌美學，佐研院是一個品牌同時也是實驗室雙重身份。

Jolab is created out of the desire to explore, improve, and break boundaries. They envision themselves as the leading player in Taiwanese skincare development and have already made progress to reach their goal. Jolab established Taiwan’s first Efficacy Test Center that also satisfies European safety assessments — a testament to Jolab’s promises to safety and effectiveness. As part of their determination to improve, Jolab upholds high standards against its products and its manufacturing process. Jolab works internationally on research projects with a renowned Swiss laboratory to develop exclusive ingredients. Jolab has over 30 available PIF (Product Information File) formulations available, which are a qualification for launching in theEuropean skincare market. Furthermore, all of the water used in the products are purified to the standard which qualifies for pharmaceutical manufacturing through the PIC/S standard water purification system. Through such dedication, Jolab aims to do more than just fulfill European PIF standards, further proving their determination to achieve standards above the top standards.

佐研院是為了探索，進化以及打破疆界而被創生的。他們視自己為台灣探索保養品牌的先驅並且已經達到了許多成就。佐研院建立了台灣第一座功效室檢驗中心並且通過了歐盟的安全性測試- 來保證產品不只是安全，而且一定要有效。佐研院的高標準生產製程，以及在國際上跟瑞士知名實驗室開發出專利配方，都是他們對於不斷進步的堅持與承諾。佐研院目前有超過三十多項產品的是通過歐盟標準PIF配方，並且全部用於製造的水都是通過藥廠等級的PIC/S淨水系統. 透過這樣的投入與奉獻，佐研院不只是達到了歐盟的PIF標準,而且還更升級達到了超越了最高標準的水平。（註1）

Through TTM and Jolab, JOLA INTERNATIONAL’s determination to constantly find ways for improvement ultimately creates impact both locally and globally. In Taiwan, TTM and Jolab are brands that stand out. Unlike traditional cosmetic brands in Taiwan, TTM started off as an e-commerce brand and aimed to market in France first. Moreover, TTM went through the hardship of acquiring PIF qualifications, despite it not being a requirement for Taiwanese cosmetic products. By creating products that fulfill more than just the bare minimum, TTM can overall increase the product quality in Taiwan by initiating a positive form of competition that benefits both companies and consumers. Moreover, by exposing Taiwanese cosmetic brands to the knowledge of international product requirements that are relatively more rigorous, it can speed up the pace of improvement. Similarly, Jolab not only improves individually but also helps to improve the entire cosmetic OEM industry by bringing and utilizing new, cutting-edge technologies that other manufacturing companies can learn from. At the same time, such improvements can change how companies and brands from abroad perceive Taiwanese companies as a whole. It may show international companies that Taiwanese companies are starting to shift from traditional business strategies and beginning to improve their product quality. More importantly, it could improve the overall national reputation of Taiwan.

透過提提研跟佐研院，佐見啦生技對於進步的執念在國際上以及地方上產生了影響。在台灣，提提研跟佐研院是突出的品牌。不同於一般的傳統品牌，從電商開始的提提研直接攻打最難的法國市場。既便台灣法規並沒有要求歐盟的PIF規範，但提提研還是致力於達到了最難的標準。透過製造超過標準的產品，提提研提升了台灣整體保養品業界的產品品質。同時讓台灣的保養品牌同業們接觸更嚴謹的國際標準規範的知識，可以加速進步的改革。同樣的，佐研院不只是達到了個體的進步，也藉由引進最新的技術，讓其他的代工廠可以學習，而幫助了整體代工業界的進步

如此一來，這樣的思維整體進步可以改變海外的公司跟國際品牌如何看待台灣公司。這可以讓國際公司知道台灣的公司已經開始改變傳統便宜行事的思維以及開始提升品質。這可以提升整體的台灣國際名望。

JOLA INTERNATIONAL’s strive for improvement and impact does not end there. It has future plans to further better themselves, especially in the area of sustainability. Beginning with using biodegradable materials, JOLA INTERNATIONAL has and will continuously make more environmentally friendly decisions. JOLA INTERNATIONAL hopes to make greater progress and commitment toward sustainability and clean power.

佐見啦生技的進步跟影響並沒有就此停止，它還有更長遠的進步計劃，尤其是在永續這一塊。佐見啦生技將會持續做出對環境責任的決䇿，希望可以投入更多承諾在永續跟潔淨能源

＝＝＝＝＝＝
以上是Tiffany所寫的英文文章，你們可以想像這是一個十九歲小女孩所寫出的英文文章嗎？連我這個創辦人都無法寫得比她更好，更何況她才只加入我們公司才二個禮拜。

於是我興奮的把這封信寄給了我們在美國的好朋友們，他們都是在他們各自業界的大人物，一個是物流業，一個是廣告業，我問他們看了文章後感想如何？他們都說寫得非常好，文筆流暢，觀點清楚。

於是我立刻打電話給Tiffany的媽媽，說能不能讓她休學，我好久沒有看到這麼優秀的人才了，我想要好好培養她，把她帶在身邊，跟著我一起跟美國知名廣告商開會，跟著我一起跟美方討論合資子公司，不只是因為我需要一個英文文筆很好的小助理，而是我覺得她可以為公司的思維帶來正面的影響。

我對父母提案是：我會讓她直接可以跟美國廣告的最高執行長做報告，等到她可以回去加洲時，她就可以直接去那家知名的廣告公司上班，那可是加洲數一數二知名的廣告公司呢。

她媽媽聽到以後很開心，但還是說要尊重她女兒的想法，畢竟那是她的人生，但她會引導她女兒說這是很難得的實習機會。

隔天，她媽媽很興奮的跟我說，她至少說服她女兒先休學半年在我們公司實習，然後還一直感謝我，說我是她女兒的貴人

「其實是因為她很優秀，就忍不住起了想要培養她的念頭」我這樣回她

==================

昨天，Savi問我：「爸爸我以後可以打工嗎？」

「為什麼要打工？」

「因為我想賺點錢」

於是我跟她講了Tiffany來我們公司實習的故事，並且也給他看Tiffany所寫的文章是多麼的優秀。然後我跟他說：「爸爸並不是反對你打工，但重點是你選的工作是你可以從中學習，讓你變更好的人，而不是只為了存錢而打工，那就只會是浪費時間而已」

我鼓勵他，暑假有時間的話，還不如努力提升自己的能力跟思維觀點（像是大量的閱讀），就可以有機會成為像Tiffany學姐那麼優秀的人才。

「到時你的光采會如此耀眼，要讓人忽視你都很難」

我這樣的鼓勵他

註1: 最高標準的歐盟的保養品法規並沒有要求製程一定要用製藥等級的淨水器，但我們就是想要做到更好，引進了藥廠等級的淨水系統，於是超越了最高等級的歐盟法規

p.s.2 Tiffany現在才進公司第四個禮拜，已經開始直接做簡報跟美國的合作夥伴concall對談，我刻意給她舞台，讓她可以跟廣告公司的最高執行長以及營運長對談，這對她以後的職業生涯會有很好的幫助
。

Tags: high end product中文

李昆霖

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佐見啦生技公司董事長。提提研執行長 Booking書店老闆專欄作家/內觀者

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Question 2

high end product中文國立臺灣大學 National Taiwan University 在Facebook 的評價

Accepted Answer

【國立臺灣大學 109學年度畢業典禮 貴賓致詞】Commencement Address, National Taiwan University Commencement 2021    .巨大集團 羅祥安前執行長Giant Group Former CEO Anthony Lo管校長，羅副校長，各位貴賓，畢業生的家長跟朋友們，還有今天最重要的2021年臺大的畢業生，大家早安、大家好！首先恭喜你們，今天從全世界最優秀大學之一的臺灣大學畢業了！在過去幾年，在管校長，以「大學教改」和「國際化」的理念，率領全體師生的努力之下，臺大在全世界的能見度，和各項排名，都有顯著的進步，也讓身為校友的我們倍感光榮。是不是我們大家一起鼓掌，給自己鼓勵一下好不好！你們今天剛剛畢業，但是你們已經創造了臺大一項新的紀錄：第一次，沒有傳統畢業典禮的畢業生。這將是你們人生一個非常特別的回憶，也預表了你們未來將會有與眾不同的表現，和非凡的成就。現在的世界，局勢是在東方跟西方的勢力，彼此對抗而動盪不安。而全世界的經濟活動，也因為科技的突破性創新，而受到很大的影響。不盡理想的、不盡公平的全球化，也將逐漸地變成 全球在地化。而COVID-19肆虐全球的結果，使得臺灣跟全世界，大家的生活型態、社會的結構、經濟活動的節奏都被打亂了，而必須要加以全面的整理跟重新的架構。這當然是一個危機，但是更是一個絕好的機會。所以，將你們迎面而來的，是無數的創新的機會，以及冒險卻令人興奮的全新挑戰。因為臺灣，這是第一次跟全世界各個國家，同步的站在一個嶄新的共同起跑點上面。所以我要恭喜你們，你們躬逢其會，將要進入一個充滿希望、嶄新的時代。我是1969年從臺大畢業的，所以我想今天就以我畢業之後的50多年，人生的一些學習和體會，來跟諸位分享，給諸位作個參考。當我大學畢業的時候，我滿懷抱負，迫不及待地想要大展身手，我當時進入臺灣最大的貿易公司工作，但是我發現我所學的很多東西，只有一些國際貿易的實務跟英文有用，至於其他我所學習到的經營管理的很多知識，恐怕都要等到10年、20年之後，如果我有幸當上高級主管才能派上用場。更諷刺的是，我是商學系畢業的，但是工作兩年後，我發現我真的不喜歡做商人，我也不喜歡做生意，我有興趣的是做事業。後來，幸好我有聆聽我心裡面的微弱的聲音，決定踏進自行車業，放棄掉台北最好的貿易公司的金飯碗，而去參加在大甲一個只有38個人的小公司，來追求我的夢想。那時候許多人認為我腦筋有問題，頭殼壞去，但現在回顧回來，我當時是做了人生一個非常好的決定。創業的過程飽受艱辛，但是我也學到了很多寶貴的經驗：我首先學到的，是在做事之前，必須要先學做人。人必須要誠信踏實，不能自私自利，而要利他共好。要隨時心存感恩，尊重、關切別人。要熱愛這個世界，並且要了解到一個人的能力是有限的，而必須要去建立互信、互助的人際關係；要融入群體、要發揮團隊的精神。在做事方面，一定要以正面積極的態度，認真努力去工作。 而且不要怕失敗，要勇於接受新的挑戰。因為如果有失敗了，那只是代表說你又更靠近成功一步了。要作中學，學中作，要虛心好奇的終身學習，開拓挑戰、追求卓越。在這裡，我想要送給大家一個很特別的畢業禮物，就是兩個「成功的錦囊」。第一個錦囊：不管你做什麼工作，不論你職務的高低，永遠都要站在顧客的立場，來為他們設想，還能做什麼，讓他們能夠得到更多的創新價值。第二個錦囊：無論作什麼工作，不管你職務的高低，永遠都要站在經營者的角度來為公司設想，要做什麼，才能讓公司更健康，永續經營跟發展。既使你們把我後面講的很多東西都忘記了，沒關係，但是這個畢業禮物你們一定要記得帶回去，因為這些「同理心」的兩個錦囊，在未來會給你們帶來意想不到的祝福！其次我體會到，名跟利都是副產品。正產品是你成為什麼樣的人，成就什麼樣的事。當正產品是對的時候，名跟利都自然會來。所以我鼓勵大家在找工作的時候，不要太計較開始的薪水和待遇。因為事實上，一個新人，在前面三年是很難有大的貢獻的，反過來只是公司發薪水來給你培訓而已。所以選擇一個有意義的行業，找一家你可以學習進步的好公司，這才是重要的。第三，我學習到 知識不等於智慧。諸位都學有專精，有很多寶貴的知識，但這些知識必須要實際去做才能夠產生經驗，而累積的時候會有不同經驗的反省、學習、跟體會，尤其是從那些失敗的經 驗，才能夠漸漸地凝結成有用的智慧。我的成長過程分成三段，開始我是一個「I」型的人，我擁有一些經營管理的基本的能力。後來因為工作的需要和我的好奇心，我漸漸地學習到技術開發、製造生產、品牌推廣、全球經營、以及行銷、服務等等寶貴的經驗，這樣漸漸地，我就形成一個「T」型的一個跨界的人才。但是到了我真正找到公司未來的使命跟方向，並且把它跟我的人生目標結合在一起，熱情的、積極去推動的時候，那時候我終於成為一個「十字架」型的一個領導者。當公司發展得比較穩定之後，我就面臨要如何來替公司規劃願景、使命、定位，跟長期策略。在這個階段，我有一些新的體會：首先，你必須要能夠畫出一個「黃金正三角形」，正三角形是最穩定的，上面是戰略，中間是戰術，下面是戰鬥。先要有正確的戰略，才能衍伸出有效的戰術，再根據這個戰術去貫徹戰鬥的執行。換言之，戰略就是做對的事情，戰術就是對的方法，戰鬥就是用對的方法去把事情做對做好，並且不斷地去持續改善。想要能夠思考出長期的戰略，就必須要有洞察力。我很喜歡看地球儀，就是那種在一個架子上面，有一個可以轉動的地球模型。當你把地球轉動的時候，你看到上面每一個地方、每一個國家，它的地理位置、它的自然生態，以及你思考它的歷史的演變跟它的發展，這樣子你就能夠得出一個整體的，跟全方位的一個概念。在思考長期戰略的時候，很不容易得出一個有突破性的一個創見，它的原因往往是因為「當局者迷」的關係。所以當我考慮長期戰略的時候，我會把自己設想，好像從一個人造衛星上面，來觀看一個轉動的地球。以宇宙格局的高度，以全球視野的廣度，以歷史演進的長度，這樣子你就能夠以一個「旁觀者清」的姿態和角度，來正面、反面深入思考，這樣子你就可能得到一個突破性的一個解答。「世界的捷安特」跟「全球在地化」的品牌經營—這樣子的策略、願景就是這樣產生的。另外一種洞察力，是如何推出給人們有創新價值的產品跟服務。這就要時時地站在人文跟科技的十字路口，仔細觀察它們的變化，然後活用科技的進步，為人文潛在的需求，適時地提供最佳的解決方案。捷安特的Cycling世界，就是用這種方法，不斷的推出創新價值的產品。我們在經營上也有發展出一個特別的理念，那就是「不求第一，要作惟一」。全世界的人這麼多，但沒有兩個人的指紋是一樣的， 所以每一個人都是獨一無二、都是惟一的。可見當上帝造每一個人的時候，祂都有衪特別的計劃，而且也把成功所需要的能力跟要素，已經放在你的心中，等待你取用。所以每一個人不應該只是模仿別人，或者是按照別人的期望來生活，而應該要找出並且發揮自己的天賦，真正做自己，成為惟一，才能夠活出精采的生命。企業也是一樣，不能隨波逐流，必須要找出什麼才是對的，什麼是合適你的，什麼才是有意義、對這個世界有貢獻的，這個才是惟一。當你精益求精，努力的想要成為惟一的時侯，你才能夠找到真正正確的目標，以及永續生存的價值。如果事事都想為第一，那麼你可能去追求很多不切實際的目標，而被你無法承受的巨大壓力所摧毀。或者，因為不擇手段，最後走上一些錯誤的道路。在長期追求惟一的過程當中，我也得到兩個重要的體會：當你決心做一件對的事情，而且不屈不撓，勇敢堅持奮鬥的時候，全宇宙的力量都會起來幫助你。另外，把一件有意義的事情，用生命的力量把它作好，你就有可能改變這個世界！我鼓勵你們，聆聽你們內心深處的微小的聲音，讓它引導你們，去尋找到你們的天賦，了解你們的命定。不求第一，要作惟一。做你真正的自己，成為惟一。活出你精彩的生命，享受你幸福的人生！很多人說，生長在臺灣的人，一輩子裡面一定要完成三項挑戰：登玉山、泳渡日月潭、還有騎自行車環島。我覺得這非常有道理。所以我建議大家在畢業以後，在去當兵、就業之前，不妨參加一個自行車環島的旅行團，用九天的時間，仔細的去體會、欣賞寶島臺灣的美好，用自行車的輪胎去親吻，這塊生你長你的美麗大地，就當作是送給你自己的一個畢業禮物吧！那教授們跟家長們，可能會想說，啊！太可惜了，我畢業的時候沒有騎自行車環島，我現在已經五六十歲了。沒關係，你這個年紀正好來從事人生的壯遊。我們臺大的校長－管校長，在今年的一月份，就勇敢的完成他夢寐以求的自行車環島的壯遊。我們給管爺一個掌聲好不好？有人認為臺灣很小、沒有前途，真的是這樣嗎？世界經濟論壇每年都要把全世界的國家的實力做一個調查跟排名。讓我們來看一下臺灣的排名。全世界有235個國家，就面積來講，我們排名第137；就人口來講，第57；就經濟體來講，第21；就整體競爭力來講，排名第11；而創新力，臺灣排名第4。沒錯，臺灣的確不大，但是我們很強，我們可以很有前途！可預見的，未來的世界將會成為美、歐、亞三區鼎力的這個新局面。就像三個圓圈，各自都以自己的利益為優先，並且彼此長期的競爭、對抗和抵制，但是同時又不得不相互的維持一些必要的連結。而在每一個圈裡面，它將持續的有很多劇烈的改變，就像一個暴風圈一樣。而這三個暴風圈連結在一起，就形成一個所謂完全風暴PERFECT STORM。最近經濟學人雜誌，把臺灣當作封面，稱臺灣為地球上最危險的地方，但同時又是科技業最關鍵的地方。我個人倒認為，未來臺灣可能是處在一個最有利的地位，就在那三個暴風圈中間的那個颱風眼，也就是這三個圈圈彼此連結交會的中心點。這個地方看起來好像危險，其實是最安全、最有利、又是最關鍵的地方。當三個暴風圈無可避免的，參與在一個長期的競爭、對抗、跟抵制－這樣一個零和的賽局裡面。那臺灣並不屬於任何一個圈圈，也不需要去參與這些競爭、對抗跟抵制。而可以去想說，我可以在這個關鍵的中心點，替這個世界來提供什麼樣子的創新價值的貢獻。臺灣過去50年的努力累積了很多技術開發、製造管理、金融資本，社會資源，以及民主法治體制，這些稀有而寶貴的實力。而且如果以全世界作為舞台，那麼，能夠精通中文跟英文、能夠深切的了解東方西方的文化；有專業，又能跨界，謙卑而不自卑，自信而不自大的臺灣人，可能是全世界最優秀的人才。未來無法被預測，但是可以被創造！30年前，有誰能夠預測到說臺灣會產生世界級的台積電跟捷安特？台積電秉持著作惟一的理念，以全球晶圓代工的戰略，厚植實力，打造了優質高效的供應鏈，把臺灣變成一個科技島。以臺灣為核心，轉動引領全世界的半導體市場。捷安特也秉持著作惟一的理念，以世界的捷安特，全球在地化的品牌戰略，帶領A-Team把臺灣變成全世界高級車的中心，又積極的推動Cycling的新文化，把臺灣發展成一個自行車島，以臺灣為核心，轉動引領全世界自行車的市場。在這裡我也期許我們臺大，也能夠以作惟一這樣子的理念，轉動引領世界，變成全世界最優秀人才培養的最佳搖籃。未來的50年，臺灣將迎來前所未有最大的機運！所以臺灣是不是應該要脫離過去單純競爭的心態，而來積極的謀求長期的未來生存之道，或者更進一步要問自己：臺灣可以為世界貢獻些什麼？臺灣不應該只是消極的「根留臺灣」，而應該更主動積極的「放眼全球、立足亞太、深根臺灣」。臺灣過去的50年，那是一個非常艱辛跟特別的階段。很慶幸的，臺灣在那個階段裡面，是屬於勝利的這一組。現在是應該到了必須要了解過去、深入現在、策劃未來，這個重要關鍵的時刻。要如何的以宇宙格局的高度、以全球視野的廣度、以及歷史演進的長度，衡外情，量己力，來為臺灣重新的定位，重新畫一個正確的戰略、戰術、戰鬥的黃金三角形。讓臺灣能夠真正發揮自己的長處，能夠打造創新價值的優勢，成為惟一、做Only One！要能夠創造一個更安全、更廣闊、更興盛－全新的藍海。臺灣必須要成為世界的好公民，繼續的為全世界做更多、更好的貢獻！2021的畢業生們，在你們當中有未來國家的領導人、有全球企業的創造者、有在社會各行各業、方方面面的核心人才，所以臺灣未來50年的未來，就掌握在你們手中了。最後，我想用一位著名科學家的名言來作結尾： Life is like riding a bicycle.  To keep your balance, you must keep moving. 人生就像騎自行車，要保持你平衡最好的方法，就是繼續不斷地向前進。你知道這是誰的名言嗎？ 沒錯，就是愛因斯坦！2021的畢業生們，請你騎上你人生的自行車，勇敢的向前邁進，去開創你獨一無二、精彩無比的新生命跟未來。再一次，恭喜你們，並且祝福你們每一位，將來都能夠有健康、幸福、精彩跟有意義的人生！謝謝！    .==============================    .President Kuan, Executive Vice President Luo, Distinguished guests, family, friends, and most importantly, the graduating class of 2021, good morning!First of all, congratulations! Today, you are graduating from one of the best universities in the world – National Taiwan University! Over the last few years, President Kuan led the university forward with his vision of “educational reform” and internationalization”. Together with all the faculty and students, NTU has made significant progress in both ranking and global visibility, making us, alumni, extremely proud.I think we deserve to give ourselves a round of applause!You are the graduating class of 2021 and already, you have set a new record for NTU: For the first time, there will not be a traditional graduation ceremony. Let this be a very special memory of your life and a sign of the difference you will make in your future with extraordinary achievements.The world is now in a volatile state where the East and the West are confronting each other. The world’s economic activities are also greatly affected by the breakthrough and innovations in technology. The less-than-ideal and less-than fair globalization will gradually become global localization. And as a result of COVID-19, Taiwan and the rest of the world’s lifestyle, social structure, and economy have been disrupted, and must be comprehensively reorganized and restructured. This is certainly a crisis, but in the midst of every crisis, lies great opportunity. So, what lies before you are countless opportunities for innovation, and exciting new challenges.Because, for the first time, Taiwan is standing with the rest of the world on a new race-track. Therefore, I would like to congratulate you, you are entering a new era full of hope.I graduated from NTU in 1969. It has been more than 50 years and today, I would like to share some of my life experiences and insights.When I graduated from college, I was filled with ambition. I couldn’t wait to make my mark. I joined one of the largest trading companies in Taiwan, where I quickly realized the only materials I learned in school that came in handy are a little bit of international trade practices and English.  Much of what I had learned about business management would only be relevant 10 or 20 years down the road, if I was lucky enough to become a senior executive.What’s even more ironic is that I graduated with a degree in business, but after working for 2 years, I realize I really don’t like being a businessman, and I don’t like doing business. What I am actually interested in is building an enterprise.Fortunately, I chose to listen to the faint voice in my heart and decided to enter the bicycle industry. I left my position at the best trading company in Taipei to join a small company with only 38 employees in Dajia to pursue my dream.At the time, many people thought I must’ve broken my skull and gone crazy, but looking back, I have made a great decision in my life.The process of starting my own enterprise has been very difficult, but I have learned many valuable lessons. The first thing I learned is that before you can do anything else, you have to learn to be a person of good character.We must be honest, down to earth, selfless, self-serving, and altruistic for the common good.Be grateful, respectful and caring at all times. To love the world and to understand that one person’s ability is limited and that is necessary to build interpersonal relationships of mutual trust and support; to be part of a group and to play as a team.When it comes to work, you must work hard with a positive attitude.  And don’t be afraid to fail, be brave enough to accept new challenges. Because every time you fail, it just means you are one step closer to success. Learning is an active process. We learn by doing. We must stay open-minded and curious, aspiring to lifelong learning; to explore challenges and pursue excellence.Here I would like to give everyone a special graduation gift, which are my two tips for success: First, always put yourself in the customer’s shoes, regardless of what you’re doing or what kind of job title you hold. Think for them, think about what else you can do to create more value for the customers.Second, regardless of what you’re doing or what kind of job title you hold, always think about the company from the proprietor’s point of view; what can we do to build a healthier company that’s sustainable.Even if you are going to forget everything I say later, that’ ok. Just remember to take your graduation gift at heart, because these two tips on “empathy “are sure to bring you unexpected blessings in the future!Later on, I realized that fame and money are merely byproducts. The real product is you, what kind of person you have become and what have you achieved. When the real product is identified, fame and money will come naturally.So I encourage you, when you look for a job, don’t be too concerned about the starting salary and benefits. Because as a matter of fact, as a newcomer, it is very difficult to make a big contribution in the first three years, so really the company is paying to give you training instead. So choose a meaningful industry and find a good company where you can improve and grow, that’s what’s important.Thirdly, I learned that knowledge is not the same as wisdom. All of you have learned a lot and have a lot of valuable knowledge, but this knowledge must be practiced in order to produce experience, and in the process of accumulation, there will be different experiences of reflection, learning and empathy, especially from failure, slowly and surely all these experiences will be condensed into useful wisdom.My personal development can be divided into three stages. I began as a I-shaped person with some basic skills in business management. Later on, due to my job and curiosity, I gained respected experience in technology development, manufacturing, branding, global marketing, and service and thus gradually becoming a T-shape multidisciplinary professional. However, when I combined the future mission and direction of the company with my life goals, promoting it enthusiastically and actively, that is when I finally became a X-shape transdisciplinary leader.Once the company became more stable, I was faced with the challenge of planning the vision, mission, positioning, and long-term strategy for the company. At this stage, I had some new insights.First, you must be able to draw a “golden triangle”, an equilateral triangle is the most stable shape with strategy on top, tactics in the middle, and operations at the bottom. In other words, the strategy is to do the right thing, the tactics is the using the right methods, and operations is using the right methods to excel on doing the right things while constantly improving them.To develop long-term strategies, it is necessary to have insight.I enjoy looking at the globe, yes, the spherical model of Earth that sits on a stand and can be rotated. When you rotate the globe, you can see every place and country on it, its geographical location, its natural ecology, and you can think about its historical evolution and development, so that you can come up with an overall comprehensive concept.When thinking about long-term strategy, it is not easy to come up with a groundbreaking idea, because “men are often blind in their own cause”Therefore, when I think about long-term strategy, I imagine myself as if I were looking at a rotating Earth from a man-made satellite. With the height of the universe, the breadth of global vision and the length of historical evolution, you will be able think about it from the perspective of an observer, and then you may have a breakthrough. This is how the strategy and vision of “GIANT for the World” and “glocalization” brand management came about.Another kind of insight is how to introduce the products and services to create additional value to people. This requires standing at the crossroads of humanity and technology, observing their changes carefully, and then using technological advances to provide the best solutions for the potential needs of humanity in a timely manner. This is how GIANT’s Cycling World continues to introduce innovative values to its products.We have also developed a special philosophy in our business, which is “don’t be the first one, be the only one”. There are so many people in the world, but no two people share the same fingerprints, making each person unique and one of a kind. God created each person with purpose and has gifted us with the abilities and elements needed for success. All of which is in your heart, waiting for you to take them. Therefore, we should not just follow each other’s footstep or live under the expectations of someone else. Instead, we should find and give reigns to our talents, to truly be ourselves, to become the only one and live a brilliant life.The same applies to businesses, you can’t just go with the flow, we must find what is right and suitable and what is meaningful and contributive to the world, this is what it means to be the only one. When you strive for excellence and strive to be the only one, you will find the right goals and the value of sustainability. If you try to be first in everything, you may pursue many unrealistic goals and either be destroyed by unbearable pressure or resort to doing whatever it takes, and end up on the wrong path.I have learned two important lessons in my long quest to be the “only one”. When you are determined to do the right thing and you are unyielding and persistent in your struggle, the power of the universe will rise up and help you. In addition, if you do something meaningful and do it well with the power of life, you may change the world.I urge you to listen to the small voice deep within you and let it guide you to find your talents and understand your destiny.Do not seek to be the first but to be the only. Be true to yourself and be the only one. Live your life to the fullest and enjoy your life to the fullest!Many people say that growing up in Taiwan, you must complete three challenges in your lifetime: climb to the top of Jade Mountain, swim across Sun Moon Lake, and ride a bike around the island. I think this is very true. Therefore, I suggest that after graduation, before you go to the military or get a job, you might as well join a bicycle tour around the island and spend nine days to carefully experience and appreciate the beauty of Taiwan. As a graduation gift to yourself, let the tires kiss the beautiful land where you were born and raised.All the professors and parents must be thinking in regret, “Ah! Too bad! I didn’t ride my bike around the island when I graduated and now I’m already in my 50s and 60s…” But that’s okay! You are actually at the perfect age to start your adventurous life.Our President of NTU, President Kuan bravely completed his dream bike tour around the island in January this year. Let’s give President Kuan a round of applause!Some people think that Taiwan is small and has no future. Every year, the World Economic Forum conducts a survey and ranking of the strength of countries around the world. Let’s take a look at Taiwan’s ranking. There are 235 countries in the world and we rank 137th in terms of landmass, 57th in terms of population, 21st in terms of economy, 11th in terms of overall competitiveness, and 4th in terms of innovation. It’s true that Taiwan is not big, but we are strong and we have a promising future.In the foreseeable future there will become a new situation in which the United States, Europe and Asia will be the three focal regions. Just like three circles, each of which prioritizes its own interests and is in long-term competition, confrontation and resistance, but at the same time has to maintain some necessary links with each other. And in each circle, drastic changes will be endless, just like a storm circle. These three storm circles are linked together to form a so-called PERFECT STORM.The Economist magazine recently featured Taiwan on its cover, calling it the most dangerous place on earth, but at the same time the most critical place for the technology industry. Personally, I think that Taiwan may be in the most favorable position in the future, right in the middle of the three storm circles, the eye of the typhoon, which is the center point where these three circles are connected. This place seems dangerous, but in fact it is the safest, most favorable, and most critical place.When the three storm circles are inevitably involved in a long-term competition, confrontation, and boycott - a zero-sum game. Taiwan does not belong to any of these circles, nor does it need to participate in these competitions, confrontations, and boycotts. Instead, situated in this critical position, I should begin to think about what kind of innovative value I can provide to the world.Taiwans efforts over the past 50 years have accumulated many rare and valuable strengths in technology development, manufacturing management, financial capital, social resources, and the democratic rule of law system. If the world is our stage, Taiwanese people who are proficient in Chinese and English, who have a deep understanding of Eastern and Western cultures, who are professional, who can cross borders, who are humble but not inferior, and who are confident but not arrogant, may be the best talents in the world.The future cannot be predicted, but it can be created! 30 years ago, who could have predicted that Taiwan would produce globally renowned TSMC and GIANT?TSMC is committed to the concept of being the only one, and has built up its strengths with its global foundry strategy, creating a high-quality and efficient supply chain and turning Taiwan into a technology island. With Taiwan as the core, TSMC is leading the worldwide semiconductor market.GIANT also upholds the concept of Be the only one and leads the A-Team to turn Taiwan into the center of the worlds premium bikes with the brand strategy of globalization and localization, and actively promotes the new culture of cycling, developing Taiwan into a cycling island and leading the worlds cycling market with Taiwan as the core.Here I also hope that we, NTU, can also lead the world with the concept of being the only one, and become the best cradle for the cultivation of the best talents in the world.In the next 50 years, Taiwan will have the greatest opportunity ever! Therefore, Taiwan should get rid of the simple competitive mentality of the past and actively seek the long-term survival of the future, or go even further and ask itself: What can Taiwan contribute to the world? Taiwan should not just secure Taiwan in a conservative way, but should be more proactive with global outlook and establish a foothold in the Asia Pacific.The last 50 years, for Taiwan, has been very difficult and significant. Fortunately, Taiwan pulled through and came out as one of the winners.Now is the crucial moment to understand the past, delve into the present, and plan for the future. We must take the height of the universe, the breadth of our global vision, and the length of historical evolution, weigh the external situation, and measure our own strengths to reposition Taiwan and draw the golden triangle of strategy, tactics, and operations. Taiwan should be able to give full play to its strengths, create innovative value, and become the only one! Taiwan must become a good citizen of the world and continue to make more and better contributions to the world!Graduates of 2021, among you are the future leaders of the country, the creators of global enterprises, and the core talents in all walks of life, the future is in your hands.Finally, I would like to conclude with a quote from a famous scientist: Life is like riding a bicycle.  To keep your balance, you must keep moving.Do you know who this quote belongs to? Thats right, Einstein!Graduates of 2021, please get ready for your life adventure, get on your bikes and peddle courageously forward to create your own unique and exciting future. Again, congratulations and best wishes to each and every one of you for a healthy, happy, and meaningful life!Thank you!詳見：https://www.facebook.com/NTUCommencement/posts/2718162161807541    .#臺灣大學 #畢業典禮 #NTUCommencement2021 #貴賓致詞 #羅祥安

Question 3

high end product中文喜劇演員 在Facebook 的評價

Accepted Answer

英文字幕：YouTubeLearn中文字幕：張皓雲校稿 ：YouTubeLearn「約翰走路：走遍世界的男人」You’ve probably seen one of these, a LEGO brick, but have you ever wondered how would it all started, and why is it called LEGO? Actually, the name is much older than this plastic brick. Are you curious? Let me tell you how it all began.你可能看過這其中之一，一塊樂高積木，但你有沒有想過這一切是如何開始的，以及它為什麼叫樂高嘛？事實上，這名字比這塊塑膠積木老得多了。好奇嗎？讓我告訴你這一切如何開始的。Many years ago, there was a skilled and hardworking carpenter named, Ole Kirk Christiansen. Ole was a respected carpenter with his own company. But times were hard, so he didn’t have much money and had to dismiss his last worker.許多年以前，有位技術高超、工作勤奮的木匠，他的名字是Ole Kirk Christiansen。Ole是名受人尊敬的木匠，並擁有自己的公司。但日子很困苦，所以他沒有太多錢，還必須解雇最後一名員工。“Come on in.”“ I’ve closed down the workshop and packed my thing.”“Heh, thank you!”“I suppose I’d better write you a paycheck.”“Take care!”「進來吧。」「我已經關了木作工坊，也打包了我的東西。」「啊，謝謝你！」「我想我最好寫張薪水支票給你。」「保重！」“Well, that was the last one. I just didn’t imagine that it would come to this.”“I know. It’s hard to understand, but at least now it can’t get much worse.”「嗯，這是最後一名員工。只是我沒有想像會演變成這樣。」「我知道。很難預料到，但至少不會再更糟了。」But it did get worse. Shortly after, Ole lost his wife. But Ole was a special person. He wasn’t the type that gave up. And with the responsibility of his four sons, he had to think of something. Ole had gotten an idea. And for him, it never took long to put an idea into action. Ole’s little invention made his boys so happy that he thought maybe he should start making toys. Ole decided to give it a try. Luckily, he had saved up a lot of wood from the carpentry production. He can now use it to make toys.但事情確實更糟了。不久後，Ole失去了他的妻子。但Ole是個特別的人。他不是那種會放棄的人。為了要對四個兒子負起責任，他必須要想些辦法。Ole想到了個點子。而且對他來說，要將點子付諸行動從來不需花太多時間。Ole的小發明讓他的兒子們非常開心，所以他想也許他應該開始做玩具。Ole決定要試一試。幸運的是，他曾儲存了許多製作木器用的木料。他現在可以用這些來做玩具。Time passed by, and even though Ole was a skilled carpenter and had a good eye for quality and detail, sales were very slow. Luckily, one of his sons, Godtfrey, started helping out his dad after school. Together, they just barely managed to keep up the production. Eventually, word began to spread that wooden toys of the finest quality were being made in a little workshop in Billund.時光流逝，而且即使Ole是名技術高超的木匠，並對品質及細節有好眼光，銷售還是非常緩慢。幸運地，他其中一個兒子Godtfrey開始在放學之後幫助他的父親。他倆一起還是只能勉強維持產量。最後，開始口耳相傳在Billund有間小木作工坊生產品質最好的木製玩具。One day, a man drove into town — a man who would change Ole’s future. He was a wholesaler from Frederitia.有一天，一名男子開車到城裡來–一個將會改變Ole未來的男人。他是從Frederitia來的批發商。“I’ve heard that you’re making some very nice wooden toys.”「我聽說你生產非常精美的木製玩具。」“Well, one does his best.”「這個嘛，竭盡我所能囉。」The wholesaler was very impressed with all the wooden toys and placed a big order before he left.這批發商對所有木製玩具印象非常深刻，並在離開前開出一筆大訂單。“Now there’s finally someone who can see the opportunities and what we are doing.”“Look at this. The wholesaler wants to put a lot of our toys into his store for the holidays.”“It’s going to be a good Christmas this year, but we’ll be busy.”「現在終於有個人看到這些機會、看到我們在做的事。」「看這個。那個批發商想在假期期間在他的店裡放上很多我們的玩具。」「今年的聖誕節會很好過，但我們會很忙。」Now, there was a lot to do in the little workshop. And Ole could rehire his former workers. Ole only used the highest quality wood, which was hand-picked and very carefully prepared. They worked day and night to get the order finished, so the wholesaler could get the toys out in stores before Christmas.現在這間小木作工坊有許多事要忙。而且Ole可以重新聘僱他以前的員工。Ole只用最高品質的木頭，這些木頭都是親手挑選的，並經過非常細心的準備。他們日以繼夜地工作以完成訂單，以能讓那位批發商能在聖誕節以前將這些玩具放到店裡。“Is there something wrong, Dad?”“I’m afraid that we’re… in big trouble.”「發生什麼事了嗎？爸爸？」「恐怕我們…有大麻煩了」In the middle of their work, Ole received a letter saying that the wholesaler had filed for bankruptcy, and couldn’t buy the toys that he had ordered.在他們工作進行到一半時，Ole收到一封信，上面寫著那名批發商已申請破產，不能買下他之前訂的玩具。“But what are you gonna do? What about Christmas? Now we can’t even afford food?”“I’ll do it.”“What are you gonna do, Dad?”“I’ll do it myself. I’ll drive around selling the toys.”「但你要怎麼做？聖誕節怎麼辦？現在我們甚至買不起食物？」「我會做。」「你要怎麼做？爸爸？」「我自己做。我會開車兜售這些玩具。」There was no time to lose. Ole packed the car with all the toys and drove off. Ole was a very good toy-maker but was not a very good salesman. He didn’t like praising himself or talking about how carefully the toys have been made, but he had to keep trying if he is going to sell anything.沒有時間浪費了。Ole將所有玩具裝進車裡，並開車離開。Ole是名很優秀的玩具製造者，但卻不是位優秀的銷售員。他不喜歡吹捧自己，或說這些玩具是如何細心地製作出來的，但如果想賣出任何東西，他就必須要繼續嘗試。“This is going to be a blast. Is there anything you are interested in?”“It looks exciting, but I don’t have a lot of money right now. Maybe we could trade in and call it even.”“Well, I would prefer money, but…”「這會造成轟動的。有任何你感興趣的東西嗎？」「這看起來很振奮人心，但我現在沒有很多錢。也許我們能以物易物然後扯平。」「這個嘛，我比較想收錢，但…」In the end, he succeeded in selling all the toys. He didn’t receive as much money as he had hoped. But the family managed, and they had plenty of food for Christmas. Time passed by, but the toys didn’t sell as quickly as they had expected. Ole thought perhaps the company needed a good name.最後，他成功地賣出所有玩具。他收到的錢並沒有他期望中的多。但家計得以維持，他們也有許多食物過聖誕節。時光流逝，但玩具賣得並不如預期般的快。Ole想，也許公司需要一個好名字。“What should it be? It has to be a short word. I wanted to convey ‘playing well’.”「應該叫什麼？它必須要是個簡短的字。我想要傳達『好好地玩』。」In Danish, “playing well” is called “LEG GODT”.丹麥文中「好好地玩」叫做「LEG GODT」。“What should it be? What should it be? Yeah… If only I could get some sort of a sign…”“LEGO.”「要叫什麼？要叫什麼呢？對啊…如果我能有個像招牌的東西的話…」「LEGO（樂高）」As you can see, Ole himself ended up finding a very suitable name. But what he didn’t know was that in Latin, the word “LEGO” means “I put together”. The name “LEGO” was well received. And the company slowly started to move forward.你可以看到，Ole最後幫自己找了個非常適合的名字。但他不知道的是，在拉丁文中，「LEGO」這個字的意思是「我組在一起」。「樂高」這個名字的接受度很高。而且公司開始慢慢地向前進。“We have made 3,000 Krones this year. And we have more orders than usual.”“Did you say 3,000 Krones? Huh, then you need to see what I’ve been looking at.”“We have made 3,000 Krones this year. And we have more orders than usual.”“Did you say 3,000 Krones? Huh, then you need to see what I’ve been looking at.”「我們今年賺了3,000克朗（丹麥、挪威貨幣單位）。而且我們接到比平常更多的訂單。」「你是說3,000克朗嗎？哈，那你應該要看看我已經看了好一陣子的東西。」Even though Godtfred wasn’t comfortable spending money on a milling machine, he could see that it was useful, and that the quality of the toys improved.即便Godtfred對於花錢買刻磨機感到很不舒服，他還是知道那很有用，而且也改善了玩具的品質。“Could you finish the last batch and get it ready for shipping?”“I will.”“Dad…. dad, I saved a lot of money for the company today.”“Really!? How?”“I figured we could save money in the lacquer. Just like only coated the ducks twice instead of three times.”“You What?”「你可以完成最後一批並準備好裝運嗎？」「我會的。」「爸…爸，我今天為公司省下了很多錢。」「真的嗎？怎麼做的？」「我想到我們可以省下亮光漆的錢。像是在鴨子上只塗上兩層，而不是三層。」「你做了什麼？」Unfortunately, Godtfred’s idea didn’t go over well with Ole. Ole made Godtfred unpack all the ducks himself, give them the last layer of lacquer and bring them back to the train station. Ole believed in high quality and not cheating his customers. When Godtfred returned, Ole explained that that wasn’t the way to create a good brand. This little lesson opened Godtfred’s eyes to the fact that every detail matters and only the best is good enough.不幸的是，Godtfred的主意並沒有過Ole那關。Ole要Godtfred自己從箱子取出那些鴨子，塗上最後一層亮光漆，並將它們運回火車站。Ole相信高品質，以及不能欺騙他的顧客們。當Godtfred回去時，Ole解釋那不是個創造好品牌的方式。這小小的一課打開了Godtfred的眼界，讓他知道每個細節都很重要，而且只有做到最好才算夠好。In the late 1930s, LEGO was making a profit, even when The Second World War broke out. They tried to make the best out of a difficult time. It seemed nothing could go wrong. But a stormy night in 1942 changed their luck.在1930年代後期，樂高開始賺錢，甚至第二次世界大戰爆發時也有盈利。他們試著充分利用這艱鉅的時期。似乎沒有任何事可以出錯。但1942年一個暴風雨的夜晚改變了他們的命運。“There’s a fire. The workshop is on fire.”「發生火災了。木作工坊起火了。」But when the firemen arrived, they were unable to save the workshop. It burned to the ground, and all the drawings and models were destroyed. Ole was beginning to lose hope. All that he had worked for was gone, and he almost lost his company. But being responsible for his children and workers inspired him to rebuild LEGO. A new factory was constructed. Soon the production of wooden toy started again. The little company fought its way back into the market. Gradually, the LEGO factory began to run smoothly, and Ole started looking for new challenges.但當消防隊員抵達時，他們已經無法救回木作工坊了。它被燒毀夷為平地，所有的草圖和模型也都被破壞殆盡。Ole開始失去希望。他所有的心血都沒了，他還差點失去他的公司。但對他的孩子和員工負起責任這件事，鼓勵了他重建樂高。他建了一座新的工廠。很快地再次開始木製玩具的生產。這間小公司奮力找到重回市場的路。漸漸地樂高工廠開始順利地營運，而Ole開始尋找新的挑戰。One day, he went to Copenhagen to look at a new machine that had just arrived in Denmark. It was a plastic molding machine, and Ole was very excited about it.有一天，他到哥本哈根去看一台剛送到丹麥的新機器。那是台塑膠成型機，Ole對此感到非常興奮。“Should we buy it? It sure is a good bargain, and it would give us a lot of opportunities.”“Well, it does sound interesting, but it is a lot of money.”“I’ll take that as a ‘yes’.”「我們應該買嗎？它確實很划算，而且會帶給我們很多機會。」「這個嘛，聽起來很有趣，但這是很大一筆錢。」「我就當你答應了。」When the plastic molding machine finally arrived, Ole started making little plastic Teddy Bears and rattles. But he still had the plastic brick that he had received at the fair. There was something about them that he couldn’t stop thinking about. And even though no one else could see the potential in them, Ole decided to redesign and put them into production. But it was when LEGO first launched the great Ferguson Tractor that the plastic toys became a success. Unfortunately, the sales were dropping during the summer, and the company had too many toys in stock.當塑膠成型機終於送達時，Ole開始製作小塑膠泰迪熊和波浪鼓。但他仍留著他在商展上拿到的塑膠積木。他就是無法停止思考有關這些塑膠積木的可能性。即使沒有人能在它們之中看到潛力，Ole還是決定要重新設計並生產它們。但直到樂高首次推出大Ferguson拖拉機的時候，塑膠玩具才取得成功。不幸的是，銷售量在夏天時開始下跌，而公司有太多的玩具庫存。“This can’t be right. Of course, our products can be sold the whole year, not only for Christmas.”「事情不該是這樣。當然，我們的產品全年都可以銷售，不只有在聖誕節時才能賣。」Godtfred decided that he would go out and sell the toys himself. Godtfred brought his wife Edith as company and moral support.Godtfred決定他要自己出去賣這些玩具。Godtfred帶著他的妻子Edith作伴以及精神支持。“If you can’t get cash then… hmm… We need butter and eggs.”「如果你不能換到現金那麼…嗯…我們需要奶油和雞蛋。」Well, it wasn’t that bad. Godtfred was a success in his trip around the country which helped LEGO to get out of its financial crisis. They reached home just in time for Ole’s birthday party. Ole turned 60 and the whole family was gathered to celebrate with him.這個嘛，事情沒那麼糟。Godtfred環遊全國的兜售行程很成功，這幫助樂高度過財政危機。他們到家時正好趕上Ole的生日派對。Ole 60歲了，全家都聚在一起為他慶祝。“Well, I guess it was a long trip around the country.”“Hey, I got an idea. Ugh, listen! Listen! What about a picture with the three generations?”「嗯，我猜這趟環遊全國的旅程很漫長。」「嘿，我有個想法。喂，聽好！聽好！拍張三代同堂的照片如何？」Everyone thought that was a good idea, and we were placed on the sofa with all the presents and flowers around us. On a business trip to England, Godtfred met the head of a big shopping center on his way home. They discussed the toy industry, and the conversation would be very important to the future of LEGO.每個人都覺得那是個好主意，我們坐在沙發上，四周都是禮物和花。在英國出差的時候，Godtfred在回家路上認識了一個大型購物中心的領導人。他們討論了玩具產業，那段對話對於樂高的未來會是非常重要。“Damn this industry! I just think that toys are no good nowadays.”“What do you mean? I think they are working very well.”“Oh, they work fine, sure! But there’s no system in anything.”“System?”“System? Hmm, there isn’t any system…”“What in the world are you doing, Godtfred?”“There isn’t any system. The toys need an idea and a system built around it.”“I wanna put system in the play. Children have only been offered ready-made solutions.”“They need something different that will strengthen their imagination and creativity.”“So, you are trying to put LEGO into a system? Interesting.”「該死的產業！我就是覺得現在的玩具都不好。」「你是什麼意思？我覺得他們運作得很好呀。」「喔，他們運作的還可以。當然啦！但沒有任何東西是有系統的。」「系統？」「系統？嗯，沒有任何系統…」「Godtfred，你究竟在做什麼？」「沒有任何系統。這些玩具需要有一個概念，並要建立一個環繞的系統。」「我想要在遊戲中放進系統。孩子們一直以來都只接受現成的解決方式。」「他們需要一些不同的東西來增強他們的想像力及創造力。」「所以，你要將樂高系統化？這有趣了。」That same year, LEGO started producing the first LEGO system of play. Children could now build houses from the LEGO bricks. The Town Plan gave play a realistic town setting, and with this, children learned about traffic safety. My sisters and I could play with the new LEGO system for hours. Some people said we were the luckiest children in the world, because we grew up in a toy factory. It was a huge breakthrough, and Godtfred decided to try selling it outside of Denmark. The system of play was so popular that they managed to sell it to many countries.同一年，樂高開始生產第一個樂高系統遊戲。孩子們現在可以用樂高積木蓋房子。「城鎮計畫」讓遊戲有真實的城鎮背景設定，孩子可以從中學到有關交通安全的事。我和姊妹們可以玩新的樂高系統玩好幾個小時。有些人說我們是世界上最幸運的孩子，因為我們在一個玩具工廠裡長大。那是個很大的突破，而Godtfred決定要試著在丹麥以外的地方銷售。這種系統遊戲非常受歡迎，使得他們能在許多國家販售。“Look what I just built!”“That is really nice, Cal.”「看我剛剛蓋了什麼！」「這真的很棒，Cal。」Even though LEGO was meant for only building houses, there was still a lot of opportunity. There was just one problem.雖然樂高只供蓋房子用，仍然有許多可能性。只有一個問題。“Hmm, I can’t lift it up. It keeps falling apart.”「噢，我不能把它拿起來。它一直垮掉。」That made Godtfred wonder. He wanted to find a way to make the LEGO bricks stick together, but that was easier said than done. Godtfred noticed that the LEGO bricks got a better clutch powers with tubes inside. Now, it was no longer just bricks but a whole construction system with endless possibilities. This was groundbreaking for the LEGO product. With a child’s imagination, LEGO could be anything in the world over and over again. The imagination is the limit.這讓Godtfred感到好奇。他想找出方法讓樂高積木能卡在一起，但說的比做的容易。Godtfred注意到樂高積木在內裡有管狀結構時能有更強的抓力。現在，這不只是積木而已，更是一個有無限可能性的整個建築系統。這為樂高產品的新紀元奠基。有了孩子的想像力，樂高可以一次又一次地做出世界上任何東西。想像力就是極限。“Look, Dad! Now, I can build everything.”「看，爸！現在，我可以蓋出所有東西。」Unfortunately, Ole never got to see how successful the little brick actually became. Godtfred was left on his own, and he had to go through another fire at LEGO that destroyed most of the wood production. Just like his father, Godtfred knew that he had to try to get the best out of any situation and never give up. Godtfred took the hard times with his head held high. As sales grew, the company also got bigger. He had to think ahead, and he decided not to resume the production of wooden toys and to only focus on the LEGO system. It turned out to be a great decision. Many new models were built, and LEGO got stronger in the toy industry.不幸的是，Ole再也看不到這些小積木竟然變得多麼的成功。Godtfred只剩自己了，而且他必須要走過另外一場燒毀樂高大部分木製產品的大火。但就像他的父親，Godtfred知道他必須要嘗試充分利用任何情況，並永不放棄。Godtfred抬頭挺胸的度過這困難的日子。隨著銷售成長，公司也日益壯大。他必須要預作打算，而他決定不再製造木製玩具，只專注在樂高系統。結果這是個重要的決定。許多新的模型被建造出來，樂高在玩具產業越加壯大。“Sir, which one of these do you think is the best?”“Hmm… Errr… that one!”「先生，你認為哪一個最好？」「嗯…嗯…那個！」Even though it got busier at LEGO, Godtfred still had bigger plans. Now, he wanted to build an airport. So, it would be easier to sell his toys to the whole world. Like father, like son. It didn’t take long to put his idea into action. Only three years later, Billund airport was opened. The many guests and business connections who visited the company always wanted to see the modeling department. Gradually, it got so crowded that it was hard for the employees to keep up their work.即使樂高變得更忙了，Godtfred仍有更偉大的計畫。現在，他想要建一座機場。這樣就能更容易向全世界銷售他的玩具。有其父必有其子。要將他的想法付諸行動並不用花太長時間。短短三年後，Billund機場開張了。許多曾到訪公司的賓客及商務往來的客戶總是想要看模型樣品部門。漸漸地，公司變得太擁擠，使得員工很難繼續他們的工作。“I think we’d better wait a while.”「我認為我們最好等一下。」Godtfred could see that something had to be done. He needed a bigger place to display the LEGO models.Godtfred發現還有些待辦事項。他需要更大的場地來展示樂高模型。“Err, I don’t wanna interrupt. So, I’ll just put this package of our new LEGO train, err… on the table.”“Just put it there. Train?”「阿，我不是想打斷你。所以，我只要把這盒新的樂高火車放到，啊…桌上？」「就放在那裡。火車？」The idea grew quickly from an exhibition room to an amusement park.這個點子很快地就從一間展覽室發展成一座主題樂園。“And then, we could have a tower so you could look over the whole park from above — the whole town.”“It would be a land made out of LEGO — LEGO Land.”“Well, it looks interesting. But how many visitors are you actually counting on?”“Well, I guess… uhmmm… two hundred, three hundred thousand?”“Three hundred thousand?”「然後，我們可以蓋座塔，這樣你從上面就能俯瞰整座遊樂園–整個城鎮。」「這會是個用樂高做出的樂土–樂高世界。」「嗯，這看起來很有趣。但你究竟期望有多少遊客？」「這個嘛，我猜…嗯…二十，三十萬？」「三十萬？」Even though it sounded like a lot, my dad was actually pretty far off the mark. There were six hundred thousand guests the very first year. My family and I were there to greet the guests. We’ve kept up this tradition ever since. Now, you know how it all began. LEGO wouldn’t be what it is today if it hadn’t been for my grandfather’s sense of quality and search for perfection. My father firmly believed in the endless possibilities of the LEGO system. I seek to take the LEGO idea even further. Encouraging children to explore, experience and express their own world — a world without limits. And we are still convinced that only the best is good enough, because children deserve the best.雖然這聽起來好像很多，我的父親確實離這個目標很遠。在開始的第一年就有六十萬名遊客。我和家人都到場招呼遊客。自此之後我們一直維持這個傳統。現在，你知道這一切是如何開始的。如果沒有我的祖父對品質的意識以及對完美的追求，樂高不會有今天的成就。我父親深深地相信樂高系統中無限的可能性。我尋求更進一步地推動樂高理念。鼓勵孩子探索、體驗及表達他們自己的世界–一個沒有限制的世界。而我們仍然相信只有最好才算夠好，因為孩子們應該得到最好的。

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