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《創業/商舖知識: 十大廣告洗費你要知！》考考你，做生意賣廣告，你知道以下答案嗎?
第10. 巴士每月每部廣告費是多少?
第9. 小巴每月每部廣告費是多少?
第8. 的士每月每部廣告費是多少?
第7. 港鐵4-Sheet廣告每張每月費用多少?
第6. 報紙/雜誌每版廣告費多少?
第5. 戶外廣告板(旺區)每月廣告費多少?
第4. 派傳單/洗樓收費多少?
第3. 手機Apps廣告費多少?
第2. Google Display Net Ad 每Click 廣告費多少?
第1. Facebook每個Like廣告費多少?
多謝同事Joe Poon 的資料搜集及大量research，加入我自己多年營商經驗，答案在片裏。
https://youtu.be/wKPmvZd4hwM
希望幫到商舖商戶宣傳推廣做生意。如果你覺得有用，請 Like/Share。多謝鼓勵！
P.S. 無講電視，因為一般中小企唔會買電視廣告及效益也越來越細。
已經很久沒有做純Display Ad + SEM的廣告Campaign。
我也不知道何來的勇氣，建議了一個Creative一點也不花巧的Campaign，然後還提議客戶，把多一點的預算，作媒體投放之用。
直白一點說，我們賺錢的空間，部分直接轉嫁了給合作的Media Agency。同時，我們提案的，是很多Creative Agency都不屑一顧的Banner Ad和Google AdWords。
雖然不是Creative取勝，可是，我們的廣告策略，卻是拳拳到肉，於是，在提案時，十分順利。
Campaign踏入第三個星期，目前為止，已經看到很多有趣的Insights，因為廣告可以直接追蹤到埋單成效，看到客戶的生意有明顯上升趨勢，實在令人鼓舞。
面對疫情，大部分客戶都要面對嚴峻的挑戰，作為客戶的合作夥伴，我們更要設身處地，想盡辦法幫助對方解決面對的商業難題。
此外，作為Creative Agency，有一家可以開心見誠，同舟共濟的Media Agency亦很重要。
我做過一家公司，公司Credential有一張Chart，表達的意思大概就是，一個Award Winning的創意，如何可以讓客戶的媒體使費大幅減少云云。所以，公司的目標，就是要客戶買單我們的大創意作品，從而把更多的預算，從合作的Media Agency拿過來。
上述道理，本來沒有絕對的錯或對，可是，當抱住這種自私心態做事，合作便將注定失敗，三輸的結果，是意料之內，在這個人人顧住搶資源的時勢，大家將會輸得更慘烈。
#廣告風涼話
#網路女王 Mary Meeker 年度報告出爐哩！
底下摘錄其中幾項重點：
📍截至上週，全球前十大企業有七家是科技公司
As of last week, seven out of 10 of the world’s most valuable companies by market cap are tech companies, with only Berkshire Hathaway, Visa, and Johnson & Johnson making the Top 10 as non-tech companies:
- Microsoft
- Amazon
- Apple
- Alphabet
- Berkshire Hathaway
- Facebook
- Alibaba
- Tencent
- Visa
- Johnson & Johnson
📍電商成長趨緩
E-commerce is now 15 percent of retail sales. Its growth has slowed — up 12.4 percent in Q1 compared with a year earlier — but still towers over growth in regular retail, which was just 2 percent in Q1.
📍網路廣告費用持續快速增加中
Internet ad spending accelerated in the US, up 22 percent in 2018. Most of the spending is still on Google and Facebook, but companies like Amazon and Twitter are getting a growing share. Some 62 percent of all digital display ad buying is for programmatic ads, which will continue to grow.
📍獲取新用戶的成本愈來愈高
Customer acquisition costs — the marketing spending necessary to attract each new customer — is going up. That’s unsustainable because in some cases it surpasses the long-term revenue those customers will bring. Meeker suggests cheaper ways to acquire customers, like free trials and unpaid tiers.
📍精準投放廣告受到相關法規限制
There are a number of problems ahead for targeted advertising, including GDPR impact and other regulation, as well as pushes for more privacy from hardware and software companies like Apple and Facebook.
—
文章來源：
https://www.vox.com/…/mary-meeker-internet-trends-report-sl…
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今回ご紹介したDANTONさんのHP
http://dantonfrance.com/
●DANTON TOKYO
住所/東京都渋谷区神宮前5-2-5 JY 表参道ビル1F
営業時間/11:00~20:00(日曜日、連休最終日は19:00閉店)
TEL：03-6427-9755
●DANTONさん
https://www.instagram.com/DANTON_official/
●今回購入した商品
（ウールモッサカラーレスジャケット）
https://store.bshop-inc.com/shop/ec/item/view/shop_product_id/8707?utm_source=google&utm_medium=display&utm_campaign=ad&apias_ad_id=0&apias_v_id=3&gclid=Cj0KCQiA89zvBRDoARIsAOIePbBLvwDaeAwpzwcvVhZxzoUJdYkS_0AMjsrJvt8OzIvm4yozgWvnT-AaAtZ9EALw_wcB
今回本当にだいすきなDANTONさんで撮影ができ、幸せでした。
とても気になっていたアウターを自分のクリスマスプレゼントとして購入もできたので大満足。
ぜひ気になってる方は遊びに行って見てください＊
着用画像は、Instagramご覧ください
→ https://instagram.com/p/BsAmtOGlQH8/
かなり中途半端な金額ですが2018年最後に8万円分服買いました、正確には81000円笑
購入した商品
・NEAT×nomad
別注テーパードスラックス
※購入希望の方は、502店長のkentoさんにinstagramからDMしてください。
→ https://www.instagram.com/kento_utsunomiya/
・TOM WOOD
オーバルオープンリング
→ https://store.tomorrowland.co.jp/shop/tomorrowland/item/view/shop_product_id/36246?utm_source=google&utm_medium=display&utm_campaign=ad&apias_ad_id=0&apias_v_id=3&gclid=Cj0KCQiA05zhBRCMARIsACKDWjcSliYKkroAF-tgvHYRgZUPSXyP-Q-V0Ex9pGR3xJxMnvmBjkQ8t9kaAmu2EALw_wcB
・jieda
trench shirt
在庫ある店舗見つけられませんでした
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google display ad 在 A Nonprofit Guide to Google Display and Youtube Ads 的八卦
Google Display Network is an effective platform for advertising your organization on relevant websites. Unlike the Google Search Network which targets users ... ... <看更多>