矽谷直播-行銷編輯轉戰產品經理的創意轉機 Creativity in Product Management w/ Hernan
#行銷 ＃產品經理 ＃新聞人 ＃媒體人 ＃編輯 ＃網站 ＃科技 ＃電子商務
像很多人一樣，在電視台雜誌社當編輯的Hernan有更大的夢想，身為在澳洲工作的墨西哥人，Hernan想善用他的媒體與行銷背景、創意與好奇心，到矽谷當資深產品經理。他做到了！去年他加入舊金山的eBay團隊，帶領網站搜尋引擎及房屋買賣的網站功能。
Hernan曾任澳洲超市Woolworths Group的手機系統經理、雅虎產品經理暨內容製作人、澳洲電視公司及雜誌社編輯。他在墨西哥出生長大，有傳播與媒體學士。
他將分享他從媒體與行銷背景轉戰數位的心路歷程，成功築夢的關鍵決定，還有失敗中的學習與心態轉換從新出發，當然還有如何做一個好的創意型產品經理，設計搜尋及地圖功能等。
#Marketer #ProductManager #Technologist #Web #App #eCommerce #SiliconValley #Media
Like many marketing and media professionals, Hernan Alcerreca had a dream to do digital in Silicon Valley. As a Mexican who worked in Australia, he leveraged his creativity and curiosity, achieved his dream to join eBay as a Sr. Product Manger at eBay's and also as head of the real estate and search product.
Hernan Alcerreca will be sharing his journey from Mexico, Australia and to Silicon Valley; from a news producer to a web product manager. He will share his tips for success and learnings from failure, as well as how to be a creative product manager.
https://www.linkedin.com/in/hernanalcerreca/
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