We now live in a ‘Buyer Economy’.
Consumers today are smarter than ever.
They want all the features and all the benefits and the best services at dirt cheap price.
Competition has put many salespeople out of business, and buyers are out of control.
While your prospect is avoiding your emails and calls, they're probably Googling your competitors so they can find the same product or service that you offer at a discount.
But you don't need me to tell you that.
They don't care about your service. They don't care about your pitch. And they don't care about you.
That’s just the brutal truth.
They only care about what your product or service can do for them.
Not only that, they're turned off by today's pushy and aggressive sales tactics.
The tactics most sales professions use today worked better in the Seller Economy.
Back when there were a few options, salespeople had all the control.
It was a ‘Seller Economy’.
Because there were so few people creating goods and services... the consumers were at the mercy of whatever was available.
Imagine you’re lost in the desert with no water.
You’ve been thirsty for days.
And after a few days, you finally find a man on a camel who has a little container of water.
Would you will pay whatever price to get it, even if the person treats you poorly when he gives it to you?
Would you care that it’s not the best quality, just so you can get some water and live another day?
That’s what life was like in the ‘Seller Economy’.
The seller had all the power.
So pushy tactics worked back then.
Now, consumers are more skeptical than ever, more demanding than ever, and more cautious than ever.
Why?
Because they have more choices than ever.
We’ve moved into a ‘Buyer Economy’.
If you imagine the same desert scenario, but imagine 5-10 men on camels who each show up with a little container of water, if one treats you poorly, won’t you buy water from another supplier?
Most sales professionals still sell like we’re in a ‘Seller Economy’.
That’s why I put together a full article on the NEW methods of sales and how to win in today’s ‘Buyer Economy’.
If you want to check out this article, just put the keyword “article” below, and I’ll send it to you.
There are 8 infamous “closes” that barely work in today’s ‘Buyer Economy’:
1. The alternative close
2. The assumptive close
3. The now or never close
4. The summary close
5. The sharp angle close
6. The Columbo close
7. The hard close
8. The takeaway close
If you’re still using these dying sales techniques it’s time to rethink your sales strategy.
If you want to know more, put “article” below and you’ll get all my best practices on the NEW methods of sales in my free article.
salespeople 在 SALESPERSON在劍橋英語詞典中的解釋及翻譯 的相關結果
The same strategies are also adopted by other selling personnel, such as insurance or other door-to-door salespeople. 來自Cambridge English Corpus. ... <看更多>