CLARINS UV PLUS ANTI-POLLUTION SPF50/PA++++
1. What inspired Clarins to come up with UV Plus Anti Pollution SPF50 sun screen?
1. The air pollution has become increasingly harmful and the damaging effect on skin quality. This is why Clarins has gone one step further to offer even higher protection not just against UV rays but also against harmful effects of pollution.
2. Clarins has an open formula and this means that whenever there is a new plant discovery which can make the product more effective, Clarins will then innovate. In this case, it is a new discovery of organic Alpine sanicle extract. Clarins Laboratories discovered that this new extract helps to protect the skin by reinforcing its natural defenses against the harmful effects of pollution and UV rays. This creates an ideal ecosystem and thus preserve the skin’s health and beauty.
2. How different is this product compared to its predecessor?
1. Very high SPF50/PA++++ protection. High level and broad spectrum protection against UVA and UVB, the skin is highly protected against the sun’s radiation in the city.
2. New organic Alpine sanicle plant extract reinforced deep antioxidant defense line. The skin is better protected against free radicals generated by many aggressions of urban city life.
3. Provides 10 hour’s resistance protection from perspiration, heat and humidity
4. Three new shades catered to different skin finishing and complexions.
3. UV Protective Day Screen is designed for Asian women. Why is it targeted towards Asians? Could it be due that most Asian cities are highly polluted?
- Asia’s humidity level is higher with many developments as Asia is growing rapidly.
- Pollutions: automobile emission, industrial smoke, tobacco combined to UV rays , pollution is more aggressive on the skin today.
- The formula is specially created for Asian skin, the texture of this skin care is designed for life and beauty in the city.
- Asian women are more sophisticated and are comfortable to layer their skincare products .The new no feel, no see texture is also oil-free - perfect to apply every morning after usual skincare routine.
4. The product comes in three shades. Why was it created in these three shades instead of one shade?
Shades are designed to suit Asian complexion.
1. Neutral provides a more natural finish.
2. Baby Pink for women who are looking for more radiance and pinkish glow.
3. Baby Blue is for women who are looking for brighter, more even complexion menu the redness.
For example:
Why use blue shade for UV ?
Blue shade brings fairness as blue compensates and diminishes the perception of the yellowish skin tone.
In fact blue and yellow/orange are opposite to each other on the chromatic circle. Therefore blue is often used in make-up to enhance the skin’s fairness.
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