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奇異靠著創新以及以觀眾為導向的社群媒體經營方式，去年在美國科技/廣告/行銷公司 Digiday 所舉辦的「Digiday 內容行銷競賽」中，一舉拿下四個大獎，包括「最佳 Twitter 經營獎」、「最佳 Vine 平台品牌」、「最佳 Instagram 平台品牌」，以及「最佳 Pinterest 經營獎」。
奇異經營社群媒體有甚麼秘訣呢？除了積極地在平台上分享自行拍攝創作的原生圖片和影片，奇異也會不定期地推出大規模線上宣傳活動，提供網路民眾和品牌互動的機會。
【Machine Journalism】
As artificial intelligence continues to grow in every way, we can start to see its effect on all industries. One seemingly untouched industry is journalism, and recently the news website Quartz unveiled a new studio called Knight Foundation dedicated to reporting the news using machine learning techniques.
This past weekend, their first article was released. Quartz reporters trained an algorithm to examine anticipated risks in Lyft's IPO and to highlight unusual concerns posed by Lyft's executives. While the content isn't what we'd call revolutionary, the fact that they used an algorithm to collect and dig through data was innovative in of itself, and gives us a peek of what the future holds in terms of journalism and the media.
“This is taking [data journalism] to the next level where we’re trying to get journalists comfortable using computers to do some of this pattern matching, sorting, grouping, anomaly detection — really working with especially large data sets,” John Keefe, Quartz’s technical architect for bots and machine learning, told Digiday back when the Quartz AI Studio first launched.
Welcome to the world of AI, journalists.
OP: Natalie Feng Lin, Analyst
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