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Continue ReadingHand Tea is the best marketing / by page invest man
Boring products
Sometimes I can come back to life.. If the owner "intends to do it"
A can of tea brand. Everyone should have seen it.
Old-fashioned products are suddenly famous.
Is this a fluke or skillful?
Back to 2468 or almost 100 years ago
The Ancestor of "Ruangrit" across the water across the sea from China. Founded a hot tea shop in yaowarat.
Later, Mr. Dithaphong Ruangrit has established the siam tea factory in 2537 to buy tea leaves from Chiang Rai Province.
Hand Tea is the trade name of tea powder successfully cooked by Siam FB. Cuddle Kor Co Ltd.
60 % domestic sales proportion and export 40 %
And did you know that PTT's "Amazon" Coffee Shop? Order Company Tea for cuddle tons up to 88.5 tons per month..
How much does hand tea earn?
Year 2555 Income 85 million baht
Year 2556 Income 114 million baht
Year 2557 Income 206 million baht
Year 2558 Income 268 million baht
Year 2559 Income 366 million baht
It can see that the company's revenue grows in a leap.
What's behind the scenes to grow income like this?
In addition to focusing on selling tea successfully to drill a group of water seller.
In the past 10 years, hand tea has developed a business with the 3th generation of heir through the opening of "Hand Tea" drink shop to reach the end user directly to sell our raking drinks such as iced tea, Black Tea, cold tea. Now.
Even though beverages are not a major business that make money for the company, opening the store makes hand tea products more known among the drinkers is a great brand awareness.
If you remember at the beginning of the year, the hand tea shop created a phenomenon that is considered talk of the town. That was "Rose Tea" that came out during Valentine's festival.
Based on consumer reviews through social media that spread quickly with the benefits that say drink and excretion until it's gone. Belly is called tea.
People want to try this rose tea drink to make the front row.
It's a great success in creating word of mouth
Now, there are more than 60 branches in Thailand. It is a famous department store, including bts train station. Every branch is an investment of the company.
Also opened a branch in ASEAN REGION THROUGH FRANCHISE SALES IN MALAYSIA, Singapore and Brunei, which has a taste of drinking similar to our home. Recently opened in South Korea.
For foreigners
Mobile Chatra is a souvenir to buy back to my hometown.
By the way of hand tea expanding at airport and attractions, it makes foreigners know more about the brand. It is a trend of mouth to mouth to write in the travel guide that if you come to Thailand, you must try to drink cha-Yen of hand tea.
What makes hand tea come back so popular?
1. Adjust the image to match the era.
Cracking line. Products that are ripped away like soft ice cream. Serve Thai tea and green tea, but still the taste of tea leaves that we are very familiar with.
For an old client is a novelty from what he is accustomed to new clients. That means creating a perception of what a hand tea is.
2. Some products are for sale in a few branches.
That means creating products to find. The more rare items, the more consumers want to try.
Hand Tea understands how to play with consumer feelings very well.
3. Online World Spread the trend
Famous Hand Tea in the online world through customer reviews who actually eat until the hashtag #chatra in the famous online media like twitter and Facebook.
In addition, using influencer from famous pages in the food industry, the more it stimulates the desire for customers.
Everything that says should be the way of business of the new generation, the 3th generation of hand shatra.
Make an old brand that seems to be instantly rected into a brand.
If many people don't notice, they won't understand the change, but when they look into each product, the marketing campaign this brand has done.
I will find out that what the hand tea got is not because of luck, but because of the skill that "brand owner intended to happen"
If you want to invest, man ranked, then hand tea should get the best marketing " position of Thailand this year..Translated
brand image 在 Marketing - What is Brand Image? - YouTube 的八卦
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