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[Review] #McKinsey
PHONE INTERVIEW VỚI MCKINSEY SẼ NHƯ THẾ NÀO?
Link lưu bài: https://hannahed.co/phone-interview-voi-mckinsey-se-nhu-the-nao/

Các bạn Schofans page mình đã nghe nói tới phone interview chưa nhỉ? Đây là một trong những hình thức lọc ứng viên bằng phỏng vấn qua điện thoại đó. Mặc dù phần lớn công ty ở VN chưa sử dụng phương pháp này, hầu hết các tập đoàn lớn trên thế giới đều đã và đang dùng phone interview trong quy trình tuyển dụng đó (như McKinsey, Google, Facebook, ... nè). Và thường thì trong 1 cuộc phone interview sẽ yêu cầu các bạn giải 1 hoặc vài cases (tình huống) của doanh nghiệp đó. Đối với McKinsey - một công ty tư vấn chiến lược hàng đầu thế giới, thì các cases này còn nhó nhằn hơn nhiều đấy. Dưới đây mình chia sẻ lại bài review rất chi tiết của bạn Phúc Hiệp vừa mới thi McKinsey xong nóng hổi luôn nha!!! On another side note ngày xưa chị vào vòng test của McKinsey thì toạch í.

_________________________________________
Thời lượng: 50 phút.
Interviewer: Business Analyst (Chị interviewer người Việt).
Phần phỏng vấn bao gồm 2 phần:

1. About you: Các câu hỏi để interviewer hiểu thêm về bạn. Phần này của mình khá nhanh, chỉ 10 phút. Tương tự khi bạn phỏng vấn các công ty khác và chương trình MT. Ở phần này thì mình dùng evidence talk, tức là những gì mình đưa ra thì có kèm theo story để chứng minh mình học được và trau dồi nó thế nào. Phần này mình không đi sâu vì mình nghĩ đã quen thuộc với mọi người rồi.
- Những phần đã viết trong CV rồi mình không nhắc lại.
- Cá nhân mình nghĩ với 1 Fresher từ McKinsey khi đi tư vấn client đều là những người lão làng trong industry của họ và có nhiều kinh nghiệm hơn, nên McKinsey-ite phải có sức thuyết phục rất lớn. Vậy nên mình chọn câu chuyện thời gian mình làm PCT CLB Chứng khoán (SIC-FTU) và phải thuyết phục những người hơn tuổi, giàu kinh nghiệm hơn mình như thế nào.

2. Case interview - Đặc sản của Consulting Firm: Mình được cho 2 câu hỏi, cùng một scenario.

Câu hỏi 1: Tóm tắt lại thì rất đơn giản: Một khách sạn đang giảm lợi nhuận nên CEO tìm đến McKinsey tư vấn. Mình sử dụng framework rất quen thuộc là Profit = Revenue - Cost như hình dưới. Sau một hồi hỏi đáp thì Cost không tăng, dịch vụ công ty không giảm chất lượng, thị trường vẫn ổn định, nhưng khách hàng đang chuyển sang dùng dịch vụ của đối thủ vì đối thủ có service đa dạng hơn. Vì vậy mình recommend là đẩy mạnh Marketing, lên nhiều kênh OTA hơn, dùng API và partnership với các đối tác khác liên quan đến ngành du lịch (restaurant, airline, taxi, entertainment place,...) để tạo thành một hệ sinh thái và cross sales (khách hàng của mình cũng là của đối tác và ngược lại). Mình cũng thấy Framework của mình thì sơ sài mà Solution cũng general nhưng thật sự lúc đó không nghĩ được gì khác.

Một số lỗi của mình: Khi ra được vấn đề đến từ việc customer đang move sang đối thủ mình như chụp được phao cứu sinh và cố khai thác phần này mà hoàn toàn quên việc nên cố gắng phân tích toàn diện: Hiểu thêm về công ty hiện tại, các gói dịch vụ hiện tại, các đặc tính của khách hàng,...
Mình không hỏi về một số liệu nào mang tính định lượng.

Câu hỏi 2: Đây mới là phần khiến mình thật sự đau khổ và trách bản thân nhiều vì thiếu chuẩn bị. Mình được cho vài số liệu về website của khách sạn trên (traffic, số lượng account, số lượng trả tiền, số lượng đặt phòng,...) và bài toán đưa ra là nếu muốn tăng doanh thu lên 25% thì reservation conversion rate thay đổi thế nào. Các phép toàn không phức tạp (chủ yếu là nhân và chia) nhưng mình lại...không chuẩn bị calculator khiến mình phải tính nhẩm toàn bộ. Thêm nữa là điện thoại mình bị mất sóng 2 lần, âm thanh nhỏ khiến mình bị distract và phải hỏi đi hỏi lại data từ interviewer, tiếng Anh của mình cũng không tốt nên có 2 key words mình không nghe rõ là gì (Tội nghiệp chị interviewer phải kiên nhẫn với mình lắm). Mình tự đánh giá mình là đứa tính nhẩm không quá tệ nhưng hơi tâm lý một chút nên ngớ ngẩn thế nào với một công thức đơn giản như A = B * C khi A thay đổi 25% mình lại cho cả B và C thay đổi 25%. Tất nhiên là đáp án mình đưa ra sai và cách tính cũng sai luôn. Mình đã tỏ ra hơi lo lắng với interviewer.
Mình có hỏi chị interviewer thì chị bảo vòng này ai qualify các standard của McKinsey là pass chứ không phải lấy theo top, nên có khả năng là lấy hết, cũng có khả năng là chẳng lấy ai.

Tự phân tích và đánh giá:
- Đây chắc chắn là một bài học cho sự thiếu chuyên nghiệp của bản thân mình và thiếu tôn trọng dành cho anh chị McK khi có sự chuẩn bị tệ như vậy.
- Điều gì interviewer expect từ mình: Khi apply vào consulting firm, các bạn sẽ được giao tư vấn cho những dự án trị giá hàng trăm triệu USD, phí tư vấn cũng tiền triệu. Vì vậy anh chị sẽ đánh giá rằng "Liệu người mình đang nói chuyện có xứng đáng để mình tin tưởng giao cho công việc quan trọng như vậy không?". Và xét theo tiêu chí này, từ sự chuẩn bị đến khả năng giữ bình tĩnh, chưa nói đến mind-set, mình sẽ tự đánh fail cho mình vòng này.
- Bất chấp trăm ngàn lỗi sai từ bản thân mình, anh chị McK từ đầu đến cuối đều tạo cho mình ấn tượng "Chuyên nghiệp từ những điều nhỏ nhất" mà vẫn giữ được cảm giác gần gũi thoải mái.

Nguồn: Phúc Hiệp - Future Management Trainee Group

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Art Director / Senior Graphic Designer
- Responsible for design and production check for projects
- Experience of product design is advantage
- Proficient in Mac platform and excellent skill in using major design software

Online Sales & Marketing Officer
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Account Manager / Senior Account Executive
- Handle new and retained client for different projects
- Work with creative team to deliver marketing tasks
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WPPA memeber of the months- One of the famous wedding photographer interview ( Nick Ghionis ) www.wppa.com.hk

Member of the Month – Nick Ghionis @ X Sight
( www.xsight.com.au )
MORE PHOTO AND INTERVIEW : www.wppa.com.hk

1. XSiGHT is one of the most famous leading brands in the photography industry and it already has its studios and galleries in Melbourne, Sydney, Brisbane, Darwin, California (USA) and also London (UK)… Can you please give us a brief concept about do these studios work closely together or independently while all can maintain such a high level of quality that is absolutely amazing in terms of both business and artistry sense.

Nick: From the beginning the idea behind XSiGHT was to create a BRAND that will represent the best image making in the world. The business model we have attract photographers who are at the top of their game and aspire to be a part of a select group of individuals that will not only compliment the brand but also cement XSiGHT’s position as leaders in the industry.

All our studios work independently of each other with the common goal of creating stunning images and offering excellent customer service.

We put in place a proven business model that all studios would adhere to, but the freedom to create and be artistic in your own right is what makes XSiGHT unique.

2. You are the owner of XSiGHT Melbourne and how you can keep a balance role as you are the boss and photographer at the same time, which seem to be quite difficult to run a successfully business like yours… Do you mind to let us know how many staffs do you have and what is the distribution of their work? Does the scope meet your expectation?

Nick: XSiGHT Melbourne and the XSiGHT brand is owned and run by my wife Sharifa and I. We have surrounded ourselves with a team that can only be described as the best in the business so the day to day running of our Melbourne studio occurs with ease.

Without a great team, it is impossible.

We have two portrait photographers and two wedding photographers, a studio manager (also a photographer), a customer relations officer, two in house digital artists as well as our Creative Director and Photographer Rocco Ancora. Each person has specific roles to help the business run smoothly but most important is client liaison.

All this is overseen by Sharifa Ghionis while I get on with working on the business.

3. For the past years, how you position XSiGHT Melbourne in the market? Did you have a clear target set from the beginning?
Nick: When it comes to marketing our business, we recognize it’s not a once off event, it has a beginning a middle but never an end. There is not one key that opens the door, rather there are many aspects to marketing to ensure that clients are drawn to you on a regular basis. We have consistent strategies in place to make sure this happens and always keep an eye on market trends so as to keep up with changes in client expectations.

4. How you come to the idea of XMENTOR? Any specific marketing plan of it?

Nick: The XMENTORS came about when Rocco Ancora joined the XSiGHT family as Creative Director. As speakers and educators, Rocco, Sharifa and I decided to create a brand where we can draw on each other’s strengths and include different aspects to the photography business from digital workflow to management and business. The brand XMENTORS is all encompassing, making our workshops unique, as we offer photographers content that transcends more than just taking pretty pictures.

5. From your point of view, is marketing plan very important in running an artistry business? Can you share with us your way to figure out your marketing plan as it is very common for artistes that most of them are idealistic and will shift to the “art” side more then forget about the money matter spontaneously… Any advise or suggestions to photographers who just entered the industry and thinking about to set up their own business; and also to those photographers who are already running their own company?

Nick: Many people have a romantic notion of what a photographer is. We consider ourselves artists and get annoyed when business gets in the way of our creativity. Unfortunately this is where many fail in business.
When it comes down to it, we are selling a product. Regardless of the product, a business plan needs to be put in place that takes into account all aspects of photography. You need to calculate ALL expenses: overheads, printing, retouching, production, your time etc in order to make informed decisions and grow your business and profit margin. You need to be a business person in photography rather than a photographer in business.

6, When was the 1st time you had your very first shot? In what circumstances? Was it an amazing one? Then immediate fell in love with “shooting”?

Nick: I first picked up a camera at the age of 21 whilst on holiday in Fiji. Unlike today’s digital world where you are able to see in an instant what you are photographing, I used the camera merely as a tool to document my holiday. It wasn’t until I developed the film that I realise that I might have a talent for this. I actually enjoyed the process of taking photos and instinctively was able to get consistent results without really knowing what I was doing. I thought to myself “..imagine if I actually knew what I was doing, rather than putting it on auto.” That’s when the journey began. I devoured every magazine and book I could get my hands on.
As my passion grew so did my expenses. I built three darkrooms and enjoyed printing my own B&W prints. Like many who enjoyed the fine art of printing, my hero was Ansel Adams. I remember going to an exhibition of his and marvelled at the tonal range and depth that he was able to get in his images.
I would work 3 to 4 jobs to make money and pay for my new addiction. It wasn’t long before I purchased a 5×4 Linhof Master Technica and my 500cm Hasselblad with lenses and backs.

7. Do you remember what was your first set of equipment as a professional photographer? How’s their performance? Good?

Nick: My first camera was a Pentax MG and I grew out of that quickly as I was unable to put it on Manual. I then bought myself an Olympus OM1 which I loved and still have to this day.

8.When and how you have started as a wedding photographer? And how’s this first shoot led you to the way you are now?

Nick: Every weekend for 2 years I assisted other photographers with no pay, just so I could learn, but was too scared to do a wedding on my own. It wasn’t until 1989 that a friend asked me to photograph her wedding. Naturally I declined and thought nothing of it until 2 weeks prior to her wedding when she asked me what plan I had for her big day?! It was too late for her to find another photographer so I found myself shooting my first wedding! At the end of the day, I went home and vomited from stress and exhaustion. I remember paying a premium to get the negatives earlier because I couldn’t handle the anxious wait. When I got the results back I was pleasantly surprised. They were beautiful and it gave me the confidence to do more weddings.

After freelancing for a couple of studios and offering B&W printing services to them, I continued to work from home while persuing other ventures and business opportunities. It wasn’t until I joined XSiGHT that I truly forged ahead with my career. Focusing all my energy into being the best I can be. While I continued to serve our clients and exceed their expectations, my only motivation was to grow the business and remain at the top of our game. However the face of our company for many years was my brother Jerry Ghionis, an amazing photographer, and in my opinion one of the best wedding photographers in the world. It was only until he left the company that I had to make a conscious decision to step into the spot light and stear the company into its next phase. Amongst many initiatives that were put in place, one of them was to participate into the world of awards. Something that initially I was reluctant to do, but felt was necessary to continue the momentum of being an award winning studio, something that Jerry was already doing for our Brand.

9. Which is your best shot? And why?

Nick: With thousands of images taken, when asked which one is your favourite, it is hard to choose. But one photograph that I have dear to my heart is “ The Prayer “ This photograph was taken in the Greek Island of Rhodes, one of my favourite destination weddings. It was taken at the wedding of George and Fiona, who after their wedding decided that it was time they too realised their dream of running a photography studio. They now run XSiGHT Darwin, a thriving business in the north of Australia. At the time this image won 1st Place in the Wedding category at WPPI, it was a proud moment for me, not just for the fact that it won 1st place, but it did so without the over photoshop images that was prevalent in competitions and to a degree still is.

10.Any advice or suggestion could be given to photographers, especially for those fresh photographers?

Nick: I consider myself a purist when it comes to photography I implore all photographers whether you are starting out now or seasoned photographers artistry begins in the camera.

11.What is your motto in your life?

Nick: Many people ask me, what is your mantra? What do you stand for? I think living your life with respect and integrity is what I aspire to do every day.

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