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Just ended work. Tired Cel Cel.
Time to head home to sleep. 😊😊
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กรณีศึกษา TikTok ใหญ่กว่า ปตท. 4 เท่า /โดย ลงทุนแมน
ถ้าพูดถึงแอปพลิเคชันบนโลกออนไลน์ที่หลายคนใช้งานเป็นประจำทุกวัน
คงจะเป็น Facebook, Instagram, Twitter, YouTube
นอกจากแอปพลิเคชันที่ว่ามา...
Continue ReadingTikTok case study is bigger than PTT 4 times / by Investing Man
If it comes to online apps that many people use daily.
Probably Facebook, Instagram, Twitter, YouTube
Apart from the application that comes.
Another hot platform that makes many people can't put their phones down.
I may not be able to escape ′′ TikTok ′′
The popular trend of this short video of platform.
Making TikTok's mother company called ByteDance
There is higher value than PTT. The largest company in Thailand has reached 4 times.
How did this happen
Investing man will tell you about it.
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′′ ByteDance ′′ is a Chinese nationality startup company founded in 2012
Who owns multiple social media platforms
For example.
Toutiao, news reading application and contention in China.
Helo, popular social media apps in India
And the most widely known popular app right now is TikTok
So what is TikTok?
TikTok is a platform for users to watch and publish mobile videos.
Creative short video from anyone and anywhere in the world
And there are exotic features to create works such as music, lip sync, filter, effects.
The beginning of TikTok must go back to 2016
ByteDance has launched an application for publishing a short video on mobile phone in China named Douyin.
Douyin got a great response in China
Within a few months, the application download has risen more than 100 million times.
And more than 1,000 million video views per day
When things are like this, Zhang Yiming, founder ByteDance, thought to make this application known and world famous.
So it's the same application as Douyin that opens outsiders China to use.
This application is called ′′ TikTok ′′
After only two years of debut
In 2018, TikTok reached 800 million applications downloads.
With fun features for many short video creations.
Make not only the average person get in.
TikTok is also widely popular in celebrities and famous people.
Both abroad and celebrities in Thailand
This phenomenon is magnetic. It attracts more people to use TikTok.
Moreover, COVID-19 outbreak from early 2020
It's a factor that gives more TikTok usage.
Just the first quarter of 2020 quarter.
TikTok has reached 315 million downloads
Until now, TikTok has more than 2,000 million downloads.
Another important interesting thing is
TikTok focuses on developing AI system.
In selecting the contents to match the user's preference.
To attract users as long as possible
Until now, TikTok has 800 million users per month.
And there is an average application time of up to 52 minutes per person per day.
Compared to other social media apps
I have to say TikTok is stepping up to challenge other platforms fiercely.
Facebook has around 2,500 million users per month.
YouTube has about 2,000 million users per month.
Instagram has around 1,000 million users per month.
TikTok has around 800 million users per month.
TikTok's popularity and rapid user base
Make Advertising and Selling Products within the application.
Like a coin or gift increases dramatically.
Revenue of company ByteDance, owner of TikTok.
Year 2018 ByteDance earn 229,000 million baht.
Year 2019 ByteDance earn 527,000 million baht.
ByteDance revenue grows to 130 % in one year.
In the first three months of 2020
ByteDance has made an income of around 173,600 million baht.
If it goes to target
ByteDance will earn in 2020 total 874,000 million baht.
When things are like this, it makes ByteDance the mother's company of TikTok.
Estimated value to around 4.6 trillion baht.
How much is this worth?
Let's compare to PTT. The largest company in the Stock Exchange of Thailand
Market value of PTT company. Public Company Limited is equal to 1.1 trillion Baht.
ByteDance estimates equivalent to 4.6 trillion baht.
I will see that investors value ByteDance higher than PTT. Up to 4 times
What is this story telling?
This story shows us how to create value for a company or what it does.
It doesn't have to live with lots of resources or take long.
The point is, we need to find the hidden value in the simple things of everyone's daily life.
As TikTok knows, people like to watch short videos and want space to publish their own containers.
I can't believe this simple idea.
Going back to meet the needs of people around the world and it's worth a lot.
So much so that we didn't think that apps like this would be worth losing to big companies in other industries..
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References
-https://www.bytedance.com/en/products
-https://www.tiktok.com/about
-https://www.bloomberg.com/news/articles/2020-05-27/bytedance-is-said-to-hit-3-billion-in-profit-as-revenue-doubles?sref=Wmf2L5h5
-https://www.businessinsider.com/tiktok-bytedance-revenue-billions-first-quarter-results-growth-2020-2020-6
-https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=Monthly%20Active%20Users%20%E2%80%93%20TikTok%20has,of%20now%20(June%202020).
-https://www.forbes.com/sites/mikevorhaus/2020/05/27/bytedance-chinese-digital-giant-and-owner-of-tiktok-reported-to-have-revenues-of-17-billion/#163b02b023de
-https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
-https://www.cnbc.com/2019/09/30/tiktok-owner-bytedances-first-half-revenue-better-than-expected-at-over-7-billion-sources.html
-https://www.set.or.th/set/factsheet.do?language=th&country=TH&symbol=PTTTranslated
เงินมีก้อนเดียว แต่ถูกทุบให้กระจาย /โดย ลงทุนแมน
เมื่อวันก่อนได้คุยกับผู้บริหารของบริษัทใหญ่ที่เป็นเจ้าของช่องทีวีช่องหนึ่ง ทำให้คิดได้ว่า ตอนนี้ เม็ดเงินโฆษณา กำลังเปลี่ยนไปจากที่คนในวงการคุ้นเคยไป "แบบถาวร"
สำหรับเจ้าของช่องทีวี ที่นึกถึงอดีตอันหอมหวาน แล้วนั่งภาวนารอ สปอนเซอร์แย่งกันเข้ามาต่อคิวโฆษณาระหว่างละคร ระหว่างรายการข่าว แบบเมื่อ 10 ปีที่แล้ว คงจะเป็นสิ่งที่ไม่เกิดขึ้นแล้ว
...Continue ReadingThere is only one bar of money, but it is smashed to distribute / investman.
The other day, talking to the executives of big corporations who own a TV channel. Realize that advertising money is now changing from those in the industry. ′′ permanently ′′
For the owner of the TV channel who thinks of the sweet past and sits in prayer and waits for the sponsor to get in the queue for the commercials during the 10 years of the last news show, it's probably not happening.
Which means that there are ten other missionaries, it doesn't bring more people back to turn on the TV.
The last event that the most people turned on TV, The Mask Singer and Baptist Noodles 3-4 years ago.
No one would have ever thought that was the peak of the TV already.
And it reflects that BEC stock price fell from 20 baht to 4 baht and Workpoint fell from 100 baht to 10 baht now..
Why is the story happening?
Invest man will tell you about it.
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This story has many factors involved.
Both behaviors, people who are used to watching smartphones all the time.
The whole container is brought backwards. Let's see it by the need of less live watching.
Which all of this means our eyes are being taken by a smartphone from a TV screen.
In fact, a smartphone doesn't snatch from a TV. It snatches us from everything that is idle time or our free time in every moment.
We waiting for the elevator to pick up the mobile phone.
We wait for the electric car to pick up the mobile phone.
We are waiting for the red light to pick up the mobile phone.
And a lot of people think about it. It's a boyfriend's fight. Less than the previous boyfriend's appointment. Because now my boyfriend is late. We pick up the phone and watch it so that he can't be indifferent. When the other
Which too, TV is one idle time that the new generation thinks we can pick up the mobile phone instead.
So that makes some people say, ′′ Can't remember when was the last time the TV turned on?"
This story also resulted in many things like decorating condominium or house. Having TV in each room is very important.
But now becoming many people say that there is no need to spare a place for TV..
I have to admit that there are still a group of people who are familiar with turning on TV, most of them are 40 or older.
But if we think 40 or older people don't look at smartphone, we might have to rethink it.
Because smartphone is now accessible to all people of all ages.
Just this group of people are relieved of turning on TV while watching smartphone..
The next point that is the heart of the story is.
Advertisement money is only available and it flows to those who spend their time on it.
And of course from the same. TV's the number one choice and the most budget.
Now it's gonna be an important transaction where TV won't get the most money anymore..
Where the money will spread. No need to tell. We can guess..
Apart from the less TV-giving advertising budget, TV advertising has changed.
We will start to see
Interviews on TV. There are no commercials during the program. But more products in Tie In on the list.
House invasion program, interviewed stars, no advertisement during the program, but suddenly Darra comes to introduce inactive looking products.
Why is it?
The first thing is now, even if people watch TV, but people don't tolerate advertising during advertisements. When they are in commercials, people will come to watch their own smartphone, plow, Facebook, Facebook, Line.
The next thing is TV shows these days will bring contents to look backwards. Advertising in the list will be more beneficial than advertising during the program. In reality, there are no live-watching people..
When things are like this, the result is coming out at the advertisement. No one comes to sponsor because people put money in once and they are afraid of it. No one cares to open it backwards.
So we can see ads in between, only TV ads. Follow this list. There are plenty of ads after cutting into the commercials that are sponsored.
The next interesting question is.
And who are the people who benefit from online channels?
If we think there will be a big one, like Channel 3, Channel 7, can control all online marketplace and as big as before, I have to say that it's probably a dream that is impossible.
Because the principle of online media is that anyone can produce contents at a much lower cost than before. This is based on the unique characteristics of the owner of the channel or page.
What will happen is Personalized or so that the audience will spread to the channel or page they like on the Fragmented Market without anyone controlling the market.
To compare, it's like a dental shop distributed to each community. Noted that it's up to a good dentist in the community. No one can be a major country.
And of course, investment in production, drama, giant game show, magnificent. It may be less and less.
Because today people making containers are focused on ′′ speed ′′ rather than ′′ quality
It's probably a disadvantage that we may not see the intended containers planned for years like the old days anymore.
What we might see next is Consolidate or a group of more big partnering channels or pages. They can sell more ads across each other and set higher advertising prices.
And maybe we'll probably see a consolidate company of a channel or an online page big enough to be listed on future stock market..
Now we are in a head-to-head.
Which even everyone in the industry doesn't know how it ends.
But now I have to admit it's not the same anymore.
Because one sum of money is smashed to spread already.
And the interesting thing is that while everyone in Thailand can make contents.
But the one who has benefited from everyone is a foreign platform that hardly pays taxes to Thailand..
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Anh Đã Quen Với Cô Đơn - Soobin Hoàng Sơn | Official Music Video 4K
Cảm ơn nhãn hàng Huawei Mobile và Đăng Quang Watch đã đồng hành cùng Soobin trong MV này.
-----------------------------------
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Apple Music: https://music.apple.com/vn/artist/soobin-hoang-son/1089399411
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-----------------------------------
- Production House: LUMIGRADE
- Sponsor: Huawei Mobile & Đăng Quang Watch
- Composer & Singer: Soobin Hoàng Sơn
- Music Producer: Tín Lê
- Cast: Nguyễn Vân Thủy
-----------------------------------
Lyrics:
Anh thường hay vẫn nằm mơ
Về một ngôi nhà, ở một nơi chỉ có đôi ta
Nơi đã có anh và em xây từng câu chuyện
Cùng sẻ chia về những ước mơ
Trên trời cao, muôn vì sao, soi từng con đường
Hòa làn mây cùng gió đến đây
Em đã nói sẽ ở bên anh thật lâu
Chẳng thể quên được những vấn vương
Có thể anh mơ
Chỉ là giấc mơ về một hạnh phúc
Nắng phai trên mi ai
Giờ em nơi đâu có biết chăng nơi này
Có lẽ em đã quên rồi
Từng chiếc ôm trong tiết sang trời trở đông
Những ngón tay ta đan chặt
Nhìn nhau thật lâu và chẳng cần nói điều gì
Everynight Alone
Đừng để giọt nước mắt vẫn rơi tàn hoa khắp nơi thiếu em babe
Everynight Alone
Lại gọi tên những nổi nhớ đong đầy
Bao đam mê cũng đã chóng phai
Yêu em ko biết đúng sai
Chỉ bằng cảm xúc bằng lý trí bằng tất cả những gì anh có
Hay em cho
Khi hai con tim lệch nhịp
Anh có cố gắng thế nào, em cũng không hiểu được em
Như là bản thân chính em.
----- ----- ----- -----
Liên Hệ Bản Quyền: youtube@emvn.co
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From Hana with love ♡
Discover the 3 most common mistakes in a street fight in this video with Sifu Dan. Watch more Bruce Lee's JKD videos: https://www.youtube.com/watch?v=MCXDIByH-Gk&list=PLEmTTOfet46Ocn3bqnUIaAB-cTUzsAXOG
Download Dan Lok's best-selling book F.U. Money FREE:
http://streetfightmistakes.danlok.link
★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★
https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1
One of Dan Lok’s passions in life is martial arts. Like many young kids, after watching a Bruce Lee movie, it changed his life forever. At 17 years old, Dan started training in martial arts seriously because he was being bullied in school. It wasn’t long for Dan to learn the techniques he needed, and gain the confidence necessary to defend himself.
Dan has studied with legendary martial artist such as Bruce Lee’s original student Ted Wong (http://tedwongjkd.net) and Joe Lewis “The Worlds Greatest Fighter” (http://joelewisassociation.com), making him a second generation student of Bruce Lee - in Bruce Lee's authentic art of Jeet Kune Do (JKD). He's also a third generation student of Ip Man (Wing Chun Kung Fu).
Dan has also trained with other great instructors like Sifu Adam Chan (https://www.pragmaticmartialarts.com), Canadian lightweight boxing champion Tony "Fire Kid" Pep (https://www.facebook.com/pepboxing), and Octavio Quintero (https://www.theartofjkd.com)
For Dan, martial arts training permeates every area of life. It’s not a hobby, it’s a way of life, and it influences how he does business.
Martial arts gave him the confidence, focus, and patience to push through these obstacles and to keep fighting when he felt like giving up.
IMPORTANT NOTE: Dan is NOT a full-time martial artist and he doesn't even claim to be that good of a fighter.
He's simply a successful businessman who enjoys the art and philosophy of Bruce Lee, just like you.
He doesn't have any online martial art videos, seminars or expensive "private training" to sell you. Quite frankly, he doesn't need the money.
He simply wants to share his passion for the art of JKD (his own version of Jeet Kune Do) through his YouTube channel.
Check out the other Jeet Kune Do (JKD) Fighting Tactics and Training Videos: https://www.youtube.com/playlist?list=PLEmTTOfet46Ocn3bqnUIaAB-cTUzsAXOG
More Wing Chun (Ving Tsun) Techniques in this Playlist: https://www.youtube.com/playlist?list=PLEmTTOfet46PuW-CM4gmmMnebKMq3WFMp
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This video is about 3 Common Mistakes In A Street Fight - Bruce Lee's Jeet Kune Do
https://youtu.be/aqn6cy3jB0k
https://youtu.be/aqn6cy3jB0k
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