［Xiao Wei X Balenciaga]
I'm so thrilled to be able to work with Balenciaga to launch this exquisite visual campaign. These new bags crafted just for the Chinese Valentine's day, "Chi Xi", is a mix of whimsical graffiti and the Chinese language. The bags perfectly embody the brand's respect for the Chinese market. (Obviously because how would a Chinese customer not fall in love with a bag with Chinese writing on it? the same way a product would appeal to an American consumer if there are English written on it)
These campaign photos that I modeled for also continue to embrace the "Chinese elderly greeting card" concept used in the previous set of ads. I hope you guys like it!
很高興可以和Balenciaga(巴黎世家)合作拍出新的這一組宣傳大片 ٩(^ᴗ^)۶ 這幾款為了七夕情人節推出的手拿包，融合了俏皮的塗鴉字體和中文，完全可以看得出來品牌對中國客群的重視（畢竟華人消費者怎麼會不愛包包上有中文呢！就像如果要打美國市場就在產品上面寫一些英文美國人一定會很愛是一樣的道理）
我幫Balenciaga model的這幾張宣傳照也是延續上一組廣告以長輩問候圖為靈感的概念，希望大家喜歡！
#巴黎世家 #七夕 #balenciaga #長輩圖 #小威的一生 #國際名模
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