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Launched this March, a new chapter to celebrate and protect the bee - symbol of the Maison Guerlain - comes to life tomorrow with Guerlain muse Angelina Jolie.
Godmother of the Women For Bees programme, Angelina is proud to lend her support to Guerlain's latest initiative with UNESCO & the French Observatory of Apidology, which will train 50 female beekeepers over the next five years to help sustain bee stocks and promote female empowerment.
Stay tuned tomorrow to find out more.
Guerlain is proud to work alongside the OFA and UNESCO to pursue a double goal: supporting bee stocks while empowering women to become economically independent. Over the next five years, the #WomenForBees programme will train 50 female beekeepers, creating over 2,500 hives across UNESCO Biosphere Reserves.
Creativity. Sustainability. Beauty.
In The Name Of Beauty, Guerlain commits and acts for a more beautiful and sustainable world, with the bee as sentinel. Our mission covers four key areas:
- To give back to Nature via the sustainable sourcing of our iconic ingredients and the #GuerlainForBees Conservation Programme
- To develop more natural formulas and sustainable packaging, using a minimum of 90% of ingredients of natural origin wherever possible
- Acting for the climate by aiming for carbon neutrality by 2030
- Creating a positive social impact and acting to preserve the wonders of Nature, in particular with our Guerlain x UNESCO #WomenForBees initiative.
womenforbees 在 GUERLAIN X UNESCO WOMEN FOR BEES PROGRAM ... 的八卦
GUERLAIN X UNESCO WOMEN FOR BEES PROGRAM WITH ANGELINA JOLIE #AngelinaJolie ... PROGRAM WITH ANGELINA JOLIE #AngelinaJolie #Guerlain #womenforbees #unesco. ... <看更多>