what is plant protein的八卦，Yahoo名人娛樂都在討論

กรณีศึกษา การเติบโตของ นมอัลมอนด์ /โดย ลงทุนแมน
หนึ่งในนมทางเลือกที่กำลังได้รับความนิยมในขณะนี้ ก็คือ นมอัลมอนด์
นมที่มาจากถั่ว แต่มีคุณค่าสารอาหารพอๆ กับนมวัว

ความนิยมกำลังมากขึ้นเรื่อยๆ
จนล่าสุดตลาดนมอัลมอนด์ทั่วโลกนั้น มีมูลค่าสูงถึง 1.5 แสนล้านบาทแล้วในปัจจุบัน

แล้วทำไมนมอัลมอนด์ถึงได้รับความนิยม
ลงทุนแมนจะเล่าให้ฟัง..
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ก่อนอื่นเรามารู้จักที่มาของอัลมอนด์กันสักนิดก่อน

รู้หรือไม่ว่า ประเทศที่ส่งออกอัลมอนด์มากที่สุดในโลกคือ สหรัฐอเมริกา
โดยปริมาณการผลิตเกือบทั้งหมดมาจากรัฐเดียว คือ รัฐแคลิฟอร์เนีย
โดยในปี 2018 มีมูลค่าส่งออกทั้งหมด 1.4 แสนล้านบาท

พอฟังแบบนี้หลายคนอาจคิดว่า อัลมอนด์เป็นพืชท้องถิ่นของสหรัฐอเมริกา
แต่ความจริงแล้ว อัลมอนด์เพิ่งถูกนำมาปลูกโดยชาวสเปน ที่อพยพไปอยู่ที่แคลิฟอร์เนียเมื่อ 300 ปีที่ผ่านมา

จนปัจจุบัน อัลมอนด์ ถือเป็นพืชเศรษฐกิจหลักของแคลิฟอร์เนีย
โดยมีการจัดตั้งสมาคมที่เรียกว่า Blue Diamond Growers
หรือ ที่เราอาจจะคุ้นเคยกับเมล็ดถั่วอัลมอนด์อบเกลือยี่ห้อ Blue Diamond ที่ขายอยู่ตามร้านค้าปลีกทั่วไปนั่นเอง

และต่อมาในภายหลังก็เริ่มมีการแตกไลน์สินค้าออกมาเป็นนมอัลมอนด์
ซึ่งก็ได้รับความนิยมไม่แพ้กัน ทั้งระดับนานาชาติ หรือแม้แต่ในประเทศไทยเอง

โดยนมอัลมอนด์ของ Blue Diamond ชื่อแบรนด์ Almond Breeze นั้นถือเป็นผู้ครองตลาดอันดับหนึ่งในสหรัฐอมเริกาด้วยเช่นกัน

จากอัลมอนด์มาเป็นนมอัลมอนด์ได้อย่างไร?

กระบวนการในการทำหลักๆ ก็คือ การนำเมล็ดอัลมอนด์ที่แช่น้ำมาปั่น
แต่ก็มีหลายสูตร ขึ้นอยู่กับการเติมวัตถุดิบอื่นๆ ตามความชอบของแต่ละคน

แล้วนมอัลมอนด์ ต่างกับนมวัวแค่ไหน?
ความจริงแล้วแทบจะมีคุณค่าทางอาหารพอๆ กัน อาจจะต่างกันที่ปริมาณโปรตีน ซึ่งนมวัวจะมีมากกว่า แต่นมอัลมอนด์ก็จะเหมาะสำหรับคนที่แพ้น้ำตาลแลคโตสในนมวัว
นอกจากนี้ นมอัลมอนด์ยังมีแคลอรีต่ำ เหมาะกับคนที่ต้องการลดความอ้วนอีกด้วย

และด้วยความที่คุณค่าทางสารอาหารมาก บวกกับ รสชาติที่ค่อนข้างเบา ดื่มง่าย
ก็ทำให้นมอัลมอนด์เป็นอีกหนึ่งนมทางเลือกที่คนทั่วโลกหันมาสนใจในเวลานี้

นอกจากนี้ ยังมีอีกหนึ่งกระแสที่กำลังมาแรงไม่แพ้กันคือ กระแส Vegan ซึ่งก็ทำให้ผลิตภัณฑ์ทางเลือกที่มาจากพืชนั้นได้รับความนิยมตามไปด้วย

ซึ่งมีการคาดการณ์ว่า มูลค่าตลาดนมอัลมอนด์นั้นจะโตขึ้นอีกเกือบ 3 เท่าภายในปี 2025

แล้วสำหรับในประเทศไทยเป็นอย่างไร?

สำหรับตลาดเครื่องดื่มธัญพืชในไทยนั้นก็เติบโตได้ดีไม่แพ้กัน โดยเฉพาะนมอัลมอนด์ที่โตขึ้นกว่า 30% ในช่วงปี 2018

นอกจากนมอัลมอนด์ของ Blue Diamond ที่เป็นเจ้าตลาดแล้ว ก็ยังมีอีกยี่ห้อหนึ่ง
ที่เป็นนมอัลมอนด์สัญชาติไทยที่ได้รับความนิยมไม่แพ้กัน นั่นก็คือ นมอัลมอนด์ 137 degrees

และเมื่อมาดูรายได้ของบริษัทนี้ก็ดูจะสอดคล้องกับกระแสความนิยมของนมอัลมอนด์

บริษัท ซิมเพิ้ล ฟู้ดส์ จำกัด
ปี 2017 รายได้ 198 ล้านบาท
ปี 2018 รายได้ 291 ล้านบาท
ปี 2019 รายได้ 326 ล้านบาท

หรือคิดเป็นการเติบโตแบบ CAGR ประมาณ 28% ต่อปี

และแบรนด์ 137 degrees ยังเป็นแบรนด์ที่มีการส่งออกไปขายยังต่างประเทศด้วย

จะเห็นได้ว่ากระแสของการดื่มนมนั้นกำลังเปลี่ยนไปทั่วโลก

จากที่แต่ก่อนเราอาจจะรู้จักแค่นมวัว แต่ตอนนี้เรามีนมที่มาจากพืชมากมายที่ให้คุณประโยชน์ไม่แพ้กันมาเป็นตัวเลือก

และดูเหมือนว่าตลาดอาหารจากพืชนี้กำลังโตขึ้นอย่างรวดเร็ว แม้กระทั่งในผลิตภัณฑ์อื่นๆ ที่ไม่ใช่นม เช่น เนื้อที่ทำจากพืช

และด้วยเทคโนโลยีต่างๆ ก็ยิ่งทำให้สินค้าทดแทนนั้นเหมือนกันมากขึ้น
จนในอนาคต เราอาจจะแยกไม่ออกว่า
สิ่งที่เรากำลังกินอยู่นั้น ทำมาจากสัตว์ หรือมาจากพืชกันแน่..
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ติดตามลงทุนแมนได้ที่
Website - longtunman.com
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References
-https://www.bevindustry.com/…/90350-2017-state-of-the-bever…
-https://www.statista.com/…/781860/global-almond-milk-market/
-https://datawarehouse.dbd.go.th/…/profitloss/5/0105558048238
-http://www.worldstopexports.com/top-almonds-exporters-by-c…/
-https://www.almonds.com/co…/about-almonds/history-of-almonds
-https://www.sciencefocus.com/…/head-to-head-cows-milk-vs-a…/
-https://www.grandviewresearch.com/indust…/almond-milk-market
-https://www.posttoday.com/economy/news/600278
Almond milk growth case study / by invest manly
One of the alternative boobs that is currently trending is almond milk.
Milk derived from nuts, but nutrients as much as cow's milk.

The popularity is getting more and more.
Recently, the global almond milk market is worth up to 1.5 billion baht now.

So why is almond milk so popular
Investing man will tell you about it..
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First of all, let's know the origin of almonds.

Did you know that the most almond exports country in the world is the USA?
Almost all production volume from one state is California.
In 2018, there is a total export value of 1.4 billion baht.

When I listen to this, many people may think Almonds are the local plant of the USA.
But in fact, almonds were just planted by Spaniards who evacuated to California 300 years ago.

Until now, almonds are California's main economic plant.
With an association called Blue Diamond Growers
Or that we may be familiar with Blue Diamond Salted Almond Bean Seeds which are sold at the general retail store.

And later, product line-up is out of almond milk.
It's popular both international or even in Thailand.

Blue Diamond's Almond milk, Almond Breeze brand name is also the number one market in the United States.

How come from almonds to almond milk?

The main process of making is to bring almond seeds in the smoothie.
But there are many formulas depending on the filling of other ingredients according to each person's preference.

So how different is almond milk than cow's milk?
In fact, there's almost equal food value. It's probably different that the protein amount of cow's milk is more. Almond milk is suitable for those who are allergic to sugar, lactose in cow's milk.
Almond milk also has low calories. Suitable for people who want to diet.

And with the nutrient value, plus a relatively light taste, easy to drink.
Almond milk is another choice that people around the world care about at this time.

There is also another hot trend that is Vegan trend which makes plant-based alternative products popular.

Almond milk market predicted to grow almost 3 times by 2025

So how is it for Thailand?

For the Thai grain drink market, it's growing well. Especially almond milk that grew more than 30 % in 2018

Besides the marketplace of Blue Diamond Almond Almond milk, there is another brand.
Almond milk. Thai nationality is popular. That's Almond milk. 137 degrees.

And when it comes to see this company's revenue, it seems to be consistent with the popularity of almond milk.

Simple Foods Co Ltd
Year 2017 Income 198 million baht.
Year 2018 Income 291 million baht.
Year 2019 Income 326 million baht.

Or think about 28 % per year CAGR growth.

And the 137 degrees brand is also a brand exported to sell abroad.

The trend of drinking milk is changing around the world.

From before, we may have known cow's milk, but now we have plenty of plant-based milk that gives us an optional benefit.

And it looks like this plant-based food market is growing rapidly, even on other non-dairy products like plant-based meat.

And with technology, more and more replacement products.
Until future we may not be able to separate that
What we are eating is made of animals or plants..
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Follow to invest manly at
Website - longtunman.com
Blockdit-blockdit.com/longtunman
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Twitter - twitter.com/longtunman
Instagram-instagram.com/longtunman
Line - page.line.me/longtunman
YouTube - youtube.com/longtunman
References
-https://www.bevindustry.com/articles/90350-2017-state-of-the-beverage-industry-almond-driving-dairy-alternatives
-https://www.statista.com/statistics/781860/global-almond-milk-market/
-https://datawarehouse.dbd.go.th/fin/profitloss/5/0105558048238
-http://www.worldstopexports.com/top-almonds-exporters-by-country/
-https://www.almonds.com/consumers/about-almonds/history-of-almonds
-https://www.sciencefocus.com/science/head-to-head-cows-milk-vs-almond-milk/
-https://www.grandviewresearch.com/industry-analysis/almond-milk-market
-https://www.posttoday.com/economy/news/600278Translated

運動員的飲食一直大家最好奇的
到底平常是吃什麼?
都吃水煮菜?
餐餐水煮肉?

其實這些都不是我平常吃的
我的飲食是蔬食為主
簡單說就是不吃肉

大家聽到一定很驚訝
三年前的我也是一樣

一次偶然看到我一直有follow的美國拳手
Willie Monroe Jr(圖片在留言區)
說他是不吃肉
但是他是個爆壯的黑人

還有一個bodybuilder
Nimai Delgado(圖片在留言區)
從來沒吃過肉的，也是超級無敵壯

那時我就產生了好奇
怎麼可能不吃肉會壯?
於是開始搜尋各個
YouTube影片介紹素食運動員

研究了好幾個月
決定自己實驗看看
才會知道效果如何

由於在國外當過廚師
自己煮不是問題
開始嘗試三餐料理不吃肉
試了1.2個月發現我的體力明顯變好
身體也感覺很輕，不會沒精神

一般人擔心不吃肉沒蛋白質的問題
只要吃穀物、堅果和豆製品。
這類食物只要吃夠量，不用擔心蛋白質的問題。
吸收同樣蛋白質的同時也不會攝取過多脂肪

而且吃素1.2年後
發現身體的狀況變的非常好
不論肌肉量、體脂、體力耐力
都到了以前沒達到的程度

而且會做菜就發現，素食也可以很好吃
不需過多醬料，一樣可以煮出好吃的料理
就這樣不吃肉將近３年

大家聽了是不是覺得很神奇呢😂
#歡迎大家留言提問
#vegan

being a athlete,people always curious what we eat and where we get our protein,but actually I don't eat meat for almost 3 years.

because 3 years ago I saw one of my favorite boxer willie monroe jr. post say : he don't eat meat,I was like : What ! that's no way,he's big muscles guys,so I'm really curious and started doing a lot research also trying not eat meat ,and I realize,when you don't eat meat,actually really better,cause The most important part of fueling a vegan athletic lifestyle is to make sure you are eating a micronutrient rich diet including whole plant foods such as fruits, vegetables, whole grains, seeds, nuts, beans, and avoid processed foods.I know sounds crazy,but it's 100%true lol
#askmequestion

PRODUCTS REVIEW - NATURELLE COMPANY

1. MARINE COLLAGEN PEPTIDES 30 SERVINGS, 330g
💡DETAILS: Naturelle Marine Collagen Peptides is a premium anti-aging complex made for women, by women. Crafted with 100% pure marine collagen peptides, along with three key anti-aging ingredients that enhance the body’s ability to replenish and support collagen cells. With 10g. of marine collagen protein in every serving, this supplement is doctor approved to provide the nutritional building blocks needed for youthful skin, strong connective tissues, and sturdy bones. Unflavored, tasteless, and odorless, with excellent solubility in cold or hot liquids. Typically, results are seen in 8-12 weeks.

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2. ORGANIC VEGAN PROTEIN 10 SERVINGS, 329g
💡DETAILS: Naturelle Organic Vegan Protein is a premium plant-based protein supplement created for women, by women. Made with specific USDA Certified Organic ingredients, including 20g. of vegan protein per serving, superfoods, probiotics, and digestive enzymes that support energy, metabolism, and mood. This supplement is doctor approved to provide nutritional support for digestion, immune function, and healthy weight management. Natural vanilla flavor - Try this for breakfast, post-workout, or a snack.

🔴MY REVIEW: I’ve been using this for about two weeks. I have put it in almond milk in a shaker bottle. I blended it with fruit to make a smoothie. This’s very tasty no matter how I make it. This protein works great for healthy bodies and minds. Definitely recommend it if you want a natural and top quality vegan protein.

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🔴MY REVIEW: I have been taking 1 capsule daily for about a month. I have a very stressful banking/finance job and if I haven’t gotten sick it’s most definitely because of these. I also feel they boost my energy as well. I really recommend them.

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🔴MY REVIEW: I started taking this for my stomach issues and to help prevent sickness this flu season. My entire digestive system is just so much healthier. I take one every night at bedtime and have no problems. Honestly, I’ve continued to take them because I feel much better.

6. SLEEP ON IT 60 VEGETARIAN CAPSULES
💡DETAILS: Sleep On It contains a balanced blend of all-natural, non-habit-forming ingredients that help you fall asleep fast and wake up refreshed. Scientifically formulated to improve mood and sleep, the combination of ingredients work by increasing the amount of calming chemicals in the brain, while decreasing “excitatory” brain chemicals. This vegan sleep-aid supplement is doctor approved to help reduce the time needed to fall asleep and increase total time spent asleep.

🔴MY REVIEW: It works. I’ve been using them nightly for a month. This product helps me sleep when I’m coming up on a stressful day or when I’m antsy around bed time. They help me feel sleepy but the best part is that they calm my mind so I fall asleep very quickly. Definitely worth trying.

📌Disclaimer: I received these products for free in return for providing my honest and unbiased review. Please note that what may work for me, may not work for anyone else. Results may vary from person to person, so please take this into consideration if you decide to try those products.

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Please READ this box for more info. PRE and POST workout snacks are the meals you eat right before and after working out. These meals are crucial and can help in improving your performance and results -- to lose fat and build lean muscle, increase strength and be healthy.

In this video, I'll be sharing with you on:
- Why pre & post workout snacks are important
- What & when to consume
- Some quick and easy ideas of pre and post workout snacks you can make
- Basic guidelines to pre & post workout snacks to help improve your performance and results.

My Peanut Butter Oatmeal Energy Bar recipe is in this video:
http://www.youtube.com/watch?v=13UZxQdf7sI

Learn how to make a healthy & delicious Green Smoothie in this video:
http://www.youtube.com/watch?v=7f4bkB3BO5o

Please visit this link to see what does 20g of Protein look like:
http://www.fitnesstreats.com/2012/04/what-does-20-grams-of-protein-look-like/

For Vegans, please visit this link for a list of high protein plant based food:
http://www.heartspring.net/list_of_vegetarian_protein_foods.html


Please LIKE and SHARE this video.
SUBSCRIBE to my channel for new fitness, nutritional and motivational videos:
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Lots of Love xx

MUSIC COPYRIGHT
Porch Swing Days - faster by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

Do SUBSCRIBE for new weekly videos: https://www.youtube.com/user/joannasohofficial Happy World VEGAN Day! To all the vegans out there, I'm sure you must have had at least one person asking you "Where do you get your protein from?" or saying "You're NOT consuming enough protein!". I’m sure you’ll agree that this is NOT true.

There are lots of high protein plant-based food such as nuts and seeds, tempeh, tofu, soy, legumes, beans, quinoa, oatmeal, spinach and more. I've put together a high protein plant-based meal plan. Watch it and make them!

Your protein intake will vary depending on your activity level. But the general recommendation is 1g of protein per 1kg of body weight. For instance my body weight is 50kgs, so my daily protein intake should be around 50g. But because I’m active, I’ll up my protein intake to about 60 - 70g.


Joanna Soh is a certified Personal Trainer (ACE), Women’s Fitness Specialist (NASM) and Nutrition Coach (VN).
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BAKED TOFU MUFFINS (makes 6)
Crust
1. 2 cups Potatoes, grated – 232Cals, 6.06g Protein
2. 1 tbsp. Olive Oil – 119Cals
3. A pinch of Salt and Pepper

Filling
1. 200g Firm Tofu, sliced in cubes – 176Cals, 18g Protein
2. 3 Garlic Cloves, diced – 12Cals, 1.14g Protein
3. 1 medium Onion, diced – 46Cals, 1.01g Protein
4. 1 cup Spinach – 7Cals, 0.9g Protein
5. 1/3 cup Cherry Tomatoes, halved – 9Cals, 0.44g Protein
6. 1/3 cup Mushroom, thinly sliced – 5Cals, 0.71g Protein
7. 1/3 cup Red Bell Pepper, diced – 13Cals, 0.49g Protein
8. ½ tbsp. Olive Oil – 60Cals
8. Salt and black pepper to taste

3 muffins: 339cals / 14.37g protein


CHICKPEAS TOFU SCRAMBLE WRAP (Serves 3)
1. ½ can Chickpeas – 153Cals, 8.5g Protein
2. 100g Firm Tofu - 55Cals, 4.8g Protein
3. ¼ cup Cherry Tomato, halved – 6.5Cals, 0.33g Protein
4. ¼ cup Red Bell Pepper, diced – 9.5Cals, 0.37g Protein
5. ¼ cup Onion, diced – 17Cals, 0.37 Protein
6. 1 tbsp. Olive Oil - 119Cals
7. ½ tsp. Turmeric Powder – 4Cals, 0.09g Protein
8. ½ tsp. Garlic Powder – 5Cals, 0.24g Protein
9. ¼ tsp. Smoked Paprika – 2Cals, 0.08g Protein
10. A pinch of Salt
11. 8-inch Whole Wheat Tortilla – 130Cals, 4g Protein

Each Wrap: 254Cals, 9g Protein


TEMPEH CHILLI CON CARNE (Serves 4)
1. 2 tbsp. Olive oil, divided - 119Cals
2. 1 cup Tempeh, cut in cubes – 320Cals, 31g Protein
3. 2 tsp. Soy Sauce – 6Cals, 0.8g Protein
4. 1 Red Bell Pepper, diced – 37Cals, 1.2g Protein
5. 1 cup Zucchini, cut into cubes – 19Cals, 1.4g Protein
6. 1 Carrot, diced – 25Cals, 0.6g Protein
7. 2 Garlic Cloves, minced - 8Cals, 0.76g Protein
8. 1 medium Onion, diced – 46Cals, 1.01g Protein
9. 1 can Black Beans – 378Cals, 26g Protein
10. 1 can Diced Tomatoes – 32Cals, 1.52g Protein
11. 1 tbsp. Smoked Paprika – 20Cals, 1.02g Protein
12. ½ tsp. Cumin Powder – 8Cals, 0.37g Protein
13. ¼ tsp. Cayenne Pepper – 1Cal, 0.05g Protein
14. 2 sprigs Coriander, roughly chopped – 1Cal, 0.1g protein
15. 1 cup Cooked Wild Rice – 166Cals, 6.54g Protein

Per serving with Rice: 421Cals, 23g Protein

All these recipes can be prep ahead and you can keep them in the fridge for up to 3 days. Add two ¼ cup servings of trail mix as your snacks and you’ll be meeting your daily protein requirements of 70g protein and about 1700Cals.

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MORE VEGAN RECIPES HERE:

Healthy Indian Meal Plan
https://youtu.be/VxkNL-oFaDg

3-Ingredient Homemade Jams
https://youtu.be/tjtCV7gvI5E

3 Healthy & Easy Poke Bowls
https://youtu.be/RJC6MBlbQy0

5-Minute Meals in a Mug
https://youtu.be/yaSSBmesSas

10 Healthy Desk Snacks for School or Work
https://youtu.be/dBypQfOhOSQ

4 No-Cook Chilled Soups
https://youtu.be/Qye2YHbxKi8

What I Eat in a Day to Stay Lean
https://youtu.be/5ZzAB1pHo-k

3 Skinny Breakfast Muffins
https://youtu.be/LkicedG3L54

Breakfast in a Jar Chia Pudding
https://youtu.be/p7HvNeEJ-EY

3 Vegan Slimming Soups
https://youtu.be/61HoJtjm8fk

4 High Fibre Oatmeal Breakfast
https://youtu.be/qByjiXsxrmc

Veggie Soba Noodles with Peanut Sauce
https://youtu.be/78n5e1SiMe4

Download my Fitness App here: http://bit.ly/fio-app SUBSCRIBE: http://bit.ly/SUBJoannaSoh | Follow my IG: https://instagram.com/joannasohofficial/

I went on a 30-Day Plant Based Diet. Is it really the Best? What did I Learn? | Joanna Soh

What is a Plant-Based Diet? Is it vegetarian? Vegan? Can you eat meat? Well, the truth is that, the definitely of a plant-based diet defers depending on who you ask. Generally, it is a lifestyle choice that emphasises on eating more real, whole foods that comes from plants. To me, plant-based does not mean completely eliminating lean sources of protein! Watch this video to learn how I did it and how you can make the transition too!

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Weight Loss Tips: https://www.youtube.com/playlist?list=PLyP8pbBMxcsjSQjf_2V8ZJku_njMfh_Zm

Weight Loss Meal Plan & Recipes: https://www.youtube.com/playlist?list=PLyP8pbBMxcsiVZKn2idlOzVppEmkQuXBp

Abs & Core Workout: https://www.youtube.com/playlist?list=PLyP8pbBMxcsi0MwwHzR5tWUjphLt7vt5q

Crazy Workout Challenges: https://youtube.com/watch?v=g83v1m2P4_g&list=PLyP8pbBMxcsgw079OkBK0o-sjKzX4qE0Jm




Record a video or take a picture of you doing the workout, tag me @JoannaSohOfficial #JSohActive

I'm a certified Personal Trainer (ACE), Women’s Fitness Specialist (NASM) and Nutrition Coach, with over 9 years of experience.



Stay connected and follow me:
Joanna Soh:
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https://www.youtube.com/user/joannasohofficial
https://twitter.com/Joanna_Soh
(Subscribe to my website for printable workouts & recipes)

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I went on a 30-Day Plant Based Diet. Is it the Best? What did I Learn? | Joanna Soh