Prada presents a “modular design” in a selection of its stores. This is a system of continuously updated interchangeable elements placed in the shop when introducing new products so the setting acquires a new, original look each time.
The first to use this new design is the Prada concession in London’s iconic department store Harrods, which houses women’s leather goods and accessories.
Dedicated exclusive products have been developed including the renown Prada Cahier bag - inspired by a diary - is made of precious skins such as crocodile, ostrich, lizard and python in many different tones. It features details that recall ancient books like the bronze metal hardware as well as a brand new buckle. It is also available in two smaller versions in bright color combinations.
