กรณีศึกษา MUJI มูลค่าหาย 2 แสนล้าน ใน 2 ปี /โดย ลงทุนแมน
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Continue ReadingCase study MUJI worth losing 2 billion in 2 years / by Investing Man.
This year has been one of the challenging years for many companies.
One of them is MUJI. Japanese minimalist brand.
MUJI, in addition to facing the COVID-19 crisis.
Companies still have to deal with monsoons.
This makes the present value of Ryohin Keikaku company.
MUJI brand owner fell from the top spot 2 years ago.
More than 60 % think about the lost value of around 2 billion baht.
So what is MUJI having to deal with?
Investing man will tell you about it.
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MUJI brand. Full name is Mujirushi Ryōhin
Thai language means good quality products. No brand needed.
MUJI listed on the Japan Stock Exchange.
Under a company called Ryohin Keikaku. Been doing business for 40 years.
Year 2017 income 112,000 million baht. Profit 13,650 million baht.
Year 2018 income 121,000 million baht. Profit 13,610 million baht.
Year 2019 income 123,000 million baht. Profit 10,800 million baht.
(MUJI's latest financial year starts from 1 March 2019 ends 28 February 2020)
From the above numbers reflect that
Even companies have increased income
But profit is likely to decrease.
By slowing down profit in 2018
First slow down in 8 years
While the last year, company profits have fallen 21 %
This is because MUJI is facing an inevitable event that happens.
Simultaneously for the last 2 years
From both in Japan and abroad
Starting from..
Protests in Hong Kong
Japanese product boycott conflict in South Korea
Including the adjustment of consumption tax in Japan
And when we come to see MUJI revenue structure will come from
Japan 61 %
East Asia (China, Hong Kong, Taiwan, South Korea) 28 %
Europe USA 7 %
Asia 4 %
Reflecting on how the events have taken a direct impact on MUJI's income.
Even more so when MUJI is a global brand accepted.
What happens is ′′ competitors ′′ who make the same products for sale.
Specifically, brands from China such as Miniso
This whole thing makes sales to the original branches in China, South Korea, Hong Kong and Taiwan..
And when it comes to the Covid-19 plague situation this year.
Making MUJI with over 970 storefronts around the world affected without exception.
The impact of COVID-19 makes
5 in 10 MUJI CHINESE SHOP
9 in 10 of MUJI Japan
Had to close the shop last month..
All of these are causing MUJI to have a large amount of inventory and the company has adjusted the forecast that the first half of this year will have lower income and may result in losses.
Here we can conclude that..
MUJI is facing a critical crisis.
That can be difficult to happen.
But it doesn't mean it won't happen.
From the beginning of the year, the value of Ryohin Keikaku, the owner of MUJI brand.
38 % and 60 % fell from the top in 2018
From the monsoon beset MUJI now have both
The inevitable including new rivals
These are also one important test.
In the history of the company since its inception 40 years.
This test should show us
The value of the missing MUJI company is 2 billion.
Is it temporary or permanent..
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References
-Nikkei Asian Review
-Bloomberg
- Ryohin Keikaku Annual Report 2019Translated
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