Today, let us take a look at what our panel of judges think about CY's idea of a 3-in-1 business concept, which combines a cafe, DIY craft centre and Community Living Hall under one roof.
Bryan Loo, Managing Director of Chatime commented that by putting too many highlights into a business, it will lose focus in its most potential area; in other words, lose its identity.
He quoted McDonald's as an example, by focusing on selling Coke, burgers and fries; the strategy allows the fast food chain to stand the test of time. "Losing your focus will lead to losing your initial passion too," he said.
"Worst still, it will give your consumers a false sense of position, causing them to be confused over what business you are in," he added.
Datin Winnie Loo, Founder of A Cut Above and also the Personal Branding Expert from School of Charisma finds CY's idea quite interesting, but she also throws the question, "is it practical enough?"
She commented that besides creativity, location is equally important. "To stand out, you need to have your own uniqueness, to have at least something for people to talk about and chase after," she said.
Datuk Eric Chong, President of Branding Association of Malaysia thinks that the idea is creative, however, he hasn't see much successful examples that run on such a concept.
"The idea of a DIY centre might attract like-minded people, but how big is the number? Most importantly, can it ensure the sustainability of the business?" He has his reservations as he finds the market segment is not big.
With these comments from all the judges, can CY brave through the challenges and emerge as the winner? Stay tune for more updates!
今天，让我们来看看评委们对于CY这个结合了咖啡馆、手工纺与社区客厅的企业概念有些什么看法。
Chatime的首席执行员Bryan Loo就觉得，如果把太多的点子注入同一门企业里，就会导致企业失去专注性；换句话说，企业将失去其特性。
他举例只专注于售卖可乐、汉堡与薯条的麦当劳，凭着这个方针，数十年来始终屹立不倒。＂失去专注性，很可能也意味着失去了最初的兴趣。＂他说。
＂更糟糕的是，过于花巧的企业概念将会对顾客造成混淆。＂他进一步说。
对于A Cut Above的创始人，同时也是School of Charisma讲师的Datin Winnie Loo来说，CY的企业概念确实有创意，可是她也同时抛出了一个问题：＂执行起来又是否切实可行呢？＂
她认为，除了创意，地点也非常重要。＂想要脱颖而出，你必须要拥有本身的特点，至少要有某些让别人热烈讨论或疯狂追捧的东西。＂她说。
尽管身为马来西亚品牌协会主席的Datuk Eric Chong觉得CY的点子有创意，可是他个人觉得这种综合性质的食肆， 暂时没有看见太多成功的例子。
＂手工艺术的确可以吸引同道中人，可是究竟人数会有多大？而更重要的是，它是否可以成为可持续性发展的企业模式？＂对此，他有所保留，毕竟市场并不大。
听过了评委们的评语，究竟CY是否可以排除万难，突围而出呢？就让我们一起拭目以待吧！
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