consumer awareness的八卦，Yahoo名人娛樂都在討論

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บางทีก็กลับมาชีวิตชีวาได้.. ถ้าเจ้าของ "ตั้งใจทำ"
กระป๋องยี่ห้อ ชาตรามือ ทุกคนน่าจะเคยเห็น
สินค้าที่ดูโบราณ อยู่ดีๆก็ดังเปรี้ยง...
Continue ReadingHand Tea is the best marketing / by page invest man
Boring products
Sometimes I can come back to life.. If the owner "intends to do it"
A can of tea brand. Everyone should have seen it.
Old-fashioned products are suddenly famous.
Is this a fluke or skillful?

Back to 2468 or almost 100 years ago

The Ancestor of "Ruangrit" across the water across the sea from China. Founded a hot tea shop in yaowarat.

Later, Mr. Dithaphong Ruangrit has established the siam tea factory in 2537 to buy tea leaves from Chiang Rai Province.

Hand Tea is the trade name of tea powder successfully cooked by Siam FB. Cuddle Kor Co Ltd.

60 % domestic sales proportion and export 40 %

And did you know that PTT's "Amazon" Coffee Shop? Order Company Tea for cuddle tons up to 88.5 tons per month..

How much does hand tea earn?

Year 2555 Income 85 million baht
Year 2556 Income 114 million baht
Year 2557 Income 206 million baht
Year 2558 Income 268 million baht
Year 2559 Income 366 million baht

It can see that the company's revenue grows in a leap.

What's behind the scenes to grow income like this?

In addition to focusing on selling tea successfully to drill a group of water seller.

In the past 10 years, hand tea has developed a business with the 3th generation of heir through the opening of "Hand Tea" drink shop to reach the end user directly to sell our raking drinks such as iced tea, Black Tea, cold tea. Now.

Even though beverages are not a major business that make money for the company, opening the store makes hand tea products more known among the drinkers is a great brand awareness.

If you remember at the beginning of the year, the hand tea shop created a phenomenon that is considered talk of the town. That was "Rose Tea" that came out during Valentine's festival.

Based on consumer reviews through social media that spread quickly with the benefits that say drink and excretion until it's gone. Belly is called tea.

People want to try this rose tea drink to make the front row.

It's a great success in creating word of mouth

Now, there are more than 60 branches in Thailand. It is a famous department store, including bts train station. Every branch is an investment of the company.

Also opened a branch in ASEAN REGION THROUGH FRANCHISE SALES IN MALAYSIA, Singapore and Brunei, which has a taste of drinking similar to our home. Recently opened in South Korea.

For foreigners

Mobile Chatra is a souvenir to buy back to my hometown.

By the way of hand tea expanding at airport and attractions, it makes foreigners know more about the brand. It is a trend of mouth to mouth to write in the travel guide that if you come to Thailand, you must try to drink cha-Yen of hand tea.

What makes hand tea come back so popular?

1. Adjust the image to match the era.

Cracking line. Products that are ripped away like soft ice cream. Serve Thai tea and green tea, but still the taste of tea leaves that we are very familiar with.

For an old client is a novelty from what he is accustomed to new clients. That means creating a perception of what a hand tea is.

2. Some products are for sale in a few branches.

That means creating products to find. The more rare items, the more consumers want to try.

Hand Tea understands how to play with consumer feelings very well.

3. Online World Spread the trend

Famous Hand Tea in the online world through customer reviews who actually eat until the hashtag #chatra in the famous online media like twitter and Facebook.

In addition, using influencer from famous pages in the food industry, the more it stimulates the desire for customers.

Everything that says should be the way of business of the new generation, the 3th generation of hand shatra.

Make an old brand that seems to be instantly rected into a brand.

If many people don't notice, they won't understand the change, but when they look into each product, the marketing campaign this brand has done.

I will find out that what the hand tea got is not because of luck, but because of the skill that "brand owner intended to happen"

If you want to invest, man ranked, then hand tea should get the best marketing " position of Thailand this year..Translated

Có ai muốn join team Na không? Hiện team đang tuyển một vị trí làm digital marketing. Bạn nào hứng thú thì apply nhaa. Văn phòng ở trong một biệt thự Pháp rất đẹp ở trung tâm Q1 với đội ngũ siêu dễ thương.

DIGITAL MARKETING EXECUTIVE

JOB DESCRIPTION
SKINETIQ is a direct to consumer skincare and cosmetics brand management startup with a passion to create innovative products to serve our dynamic consumers in the region. We are currently distributing most favorable skincare and cosmetics brands to local and surrounding market areas. We have an immediate opening in our team for a Digital Marketing Executive, based out of Ho Chi Minh City, Vietnam. This position will be reporting to CMO.

JOB REQUIREMENTS
The Digital Marketing Executive will take the lead role in generating demands and growth opportunities of our brands at scale, through online marketing activities across channels.

As a successful candidate, you will own the company's digital assets, and being in charge of planning and carrying out execution to deliver business opportunities. You will also assist the marketing decision-making by analyzing and providing insights on customer behavior, addressing performance issues, and suggesting solutions for the management team. Below is main accountability
- Assist in the developing strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing brand’s presence on social media (Facebook. Instagram, Zalo etc.)
- Effectively manage and optimize online adverts through Google, Facebook, IG to increase brand awareness and drive traffic and acquire customers for brand’s campaigns.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online contents and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update website.
- Collaborate with designer team to improve user experience.
- Measure performance of digital and social marketing efforts using a variety of Web analytics tools.
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.

WORKING EXPERIENCE REQUIREMENTS
- Proven experience as Digital Marketing Executive or similar role
- Experience with B2C social media, Facebook ads, Google Adwords and email campaigns and SEO/SEM
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight…)
- Deep understanding of the digital environment and evolving tools and platforms used to improve online presence
- Good communications in English in both written and verbal

WHY SKINETIQ?
• A group of co-workers who will quickly feel like a family
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Please send your resumes to [email protected]

今天是聯合國 #國際糧食損失和浪費問題宣傳日！！

根據聯合國糧農組織(FAO)統計，全世界每年有3分之1、約13億噸的糧食被浪費掉，糧食損失與浪費造成自然資源的消耗與碳排放量的增加，加劇極端氣候。

在台灣，透過媒合網站、食物銀行以及惜福超市，從生產、製造到消費，我們在解決糧食損失與浪費走在前端，實踐了聯合國「永續發展目標（SDGs）」第12項目標「確保永續的消費與生產模式」以及第2項目標「消除飢餓，達成糧食安全，改善營養及促進永續農業」。

台灣是實踐聯合國永續發展目標的模範生，我們希望透過這部影片，呼應聯合國「國際糧食損失與浪費問題宣傳日」，減少糧食浪費，就從你我做起。

#永續發展目標 #SDG12 #確保永續的消費與生產模式 #SDG2 #消除飢餓達成糧食安全改善營養及促進永續農業

Do you know what today is? It’s the UN International Day of Awareness of Food Loss and Waste! According to statistics from the Food and Agriculture Organization of the United Nations, around a third of food around the world goes to waste every year; that’s around 1.3 billion tonnes! This also means extra carbon emissions and depletion of natural resources, contributing to #ClimateChange.

#Taiwan has come up with a whole host of innovative ideas to reduce food loss from upstream producers, all the way down to the consumer. Check out the video below to find out more about one such initiative, websites which facilitate the distribution of surplus agricultural produce from farmers and supermarkets to people in remote areas and vulnerable groups through food banks.

This initiative is in line with both #SDG2 #ZeroHunger and #SDG12 #ResponsibleConsumptionAndProduction and we hope that by 2030 food waste by consumers can be reduced by 50% as well as reducing food loss in supply chains.

Taiwan’s vision of global partnership on the issue of #FoodWaste can serve as a reference for the UN in attaining the SDGs!

只是想跟大家分享一下偶們的作業哈哈哈
還有這個議題也很直得大家去關注～大家有興趣可以多多去了解一下Article13～
然後沒錯 這支影片包含裡面的新聞 全部是我剪的?
The current decade will be known as a decade of digital dependency. The proportion of people accessing the internet has increased from 20% almost a decade ago, to 72% in 2018. (Ofcom, 2018). With the existence of network publics, online expressions are automatically recorded and archived, Content made out of bits can be duplicated and can be accessed through various ways (Boyd, 2010). Websites like YouTube, Facebook and twitter have changed the online marketing trend with the help of content creators, brand influencers etc. who enjoy the freedom of expression on the internet across the world, but big changes are coming to online copyright across the European Union. Article 13 of the European Union directive on the digital single market requires the likes of Youtube, Facebook and Twitter to take more responsibility for copyrighted material being shared on the platforms (Reynolds,2013). Therefore, this video intends to provide awareness to a mass segment of internet users and content creators on the internet about the Political issue of Article 13 and recommend the viewers to raise their opinion against it but we realized that a number of millennials are not aware about the issue of Article 13 and the main reason for the unawareness is ignorance. People tend to ignore the obvious things according to the psychology of willful blindness. So, in this case, people ignore the news of article 13 which they could and should have known but don’t know because it made them feel better to not know it ( Popova, 2018) Our aim is to show to the audience what the cost of inaction can result in. Upon an informal survey conducted in regards to Article 13 , we discovered, Everyone has heard about it, but no one knows about it

Viewers of the video are recommended to raise their opinion by signing an online petition by visiting the website https://savetheinternet.info/. The reason behind choosing this website among several other online petitions was the number of supporters. This online petition has over 5 million supporters who have signed to show the politicians their disapproval towards the reform. History suggests that online petitions have been successful in bringing change with number of instances.

The viral progression of the video has been supported by a number of strategies. Viral Videos tend to be exceptional.` The media chosen to inspire the audience to propagate this video are Facebook, Instagram, YouTube and Twitter. The major target audience will be millennials and people who belong to Generation Z. In order to attract and connect with the target audience, elements such as websites, news channels, and content from internet content creators such as 9Gag, PewDiePie were shown in the video. The target audience has a huge potential to push the video to a larger audience. The viral progression of the video is heavily dependent on Word-of-Mouth marketing which is the intentional influencing of consumer communications by professional marketing techniques (Kozinets, 2010). We aim the share the video with the hashtag #SaveYourInternet as we believe that hashtags can serve a motivational role for viewers to consume and distribute the content as per spreadability theory from the SPIN framework. ( Mills,2012 ) The video also highlights the behavior of the protagonist, who ignores such political news that has so much relevance in his actual life. We believe that the target audience will be able to relate themselves with the video and share it. Apart from that, the relevance of the issue of Article 13 can help the propagability and strengthen the integration among the viewers to become aware and act against it.

เบื้องหน้าเจ๊น้ำรุงรัง เบื้องหลังคือสุดยอดนักวิเคราะห์ insight consumer #คอตเลอร์ยังหลีกทาง ⠀
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5 สูตรความสำเร็จ ? #ฉบับสก๊อยการตลาด ?⠀
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⭐ 1 เลือกสินค้า ให้ตรงความต้องการของผู้บริโภค ⠀
⭐ 2 ส่องพฤติกรรม-สำรวจไลฟ์สไตล์⠀
⭐ 3 ตั้งเป้ายอดขาย⠀
⭐ 4 ประเมินผลเพื่อปรับปรุง⠀
⭐ 5 เก็บ data ลูกค้า เพื่อตอบความต้องการอย่างครบถ้วน⠀
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#ความสำเร็จไม่มีบังเอิญ ⠀#รู้จริงในเรื่องที่ทำ ⠀#ซูเปอร์เพียร ⠀#ทุกลมหายใจคือลูกค้า ⠀#อิงอรยุวดีสุนิษา ⠀
... อ่านแล้วโปรดแชร์ให้ถึงแม่ค้าทุกคน ?⠀
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ขอบคุณ เจ๊น้ำ @ณัฐนัน ต้นศึกษา⠀
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? #TalkATeach #ทุกพฤหัสสองทุ่ม ⠀
▶ ฟังต่อคลิปเต็ม คลิก ? https://youtu.be/NagRBmzeIKw ⠀