A group of hikers, who camp by the lakes in a trip to the great outdoors, are the protagonists of #TheNorthFacexGucci campaign, featuring the new collection by Alessandro Michele. The forests and peaks of the region form a vast and breathtaking scenic backdrop to the imagery, capturing colorful, candid moments of group activity. Shot by Daniel Shea with creative direction by Alessandro Michele and art direction by Christopher Simmonds, the campaign’s atmosphere evokes the aesthetic of the 70s, when The North Face was a thriving outdoor retailer based in Berkeley, California and shared a factory and storefront adjacent to Credence Clearwater Revival’s practice studio—whose iconic song ‘Bad Moon Rising’ is featured throughout the video campaign. The collection will launch in #GucciPins in China from December 29, touching down around the world in the first weeks of January.
Discover more on.gucci.com/TheNorthFaceXGucci_.
Makeup: Thomas de Kluyver
Music: “Bad Moon Rising”
Written by John Fogerty
Performed by Creedence Clearwater Revival
Published by Concord Music Group, Inc.
Recording courtesy of Craft Recordings, a division of Concord
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