brand preference的八卦，Yahoo名人娛樂都在討論

กรณีศึกษา การเติบโตของ นมอัลมอนด์ /โดย ลงทุนแมน
หนึ่งในนมทางเลือกที่กำลังได้รับความนิยมในขณะนี้ ก็คือ นมอัลมอนด์
นมที่มาจากถั่ว แต่มีคุณค่าสารอาหารพอๆ กับนมวัว

ความนิยมกำลังมากขึ้นเรื่อยๆ
จนล่าสุดตลาดนมอัลมอนด์ทั่วโลกนั้น มีมูลค่าสูงถึง 1.5 แสนล้านบาทแล้วในปัจจุบัน

แล้วทำไมนมอัลมอนด์ถึงได้รับความนิยม
ลงทุนแมนจะเล่าให้ฟัง..
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ก่อนอื่นเรามารู้จักที่มาของอัลมอนด์กันสักนิดก่อน

รู้หรือไม่ว่า ประเทศที่ส่งออกอัลมอนด์มากที่สุดในโลกคือ สหรัฐอเมริกา
โดยปริมาณการผลิตเกือบทั้งหมดมาจากรัฐเดียว คือ รัฐแคลิฟอร์เนีย
โดยในปี 2018 มีมูลค่าส่งออกทั้งหมด 1.4 แสนล้านบาท

พอฟังแบบนี้หลายคนอาจคิดว่า อัลมอนด์เป็นพืชท้องถิ่นของสหรัฐอเมริกา
แต่ความจริงแล้ว อัลมอนด์เพิ่งถูกนำมาปลูกโดยชาวสเปน ที่อพยพไปอยู่ที่แคลิฟอร์เนียเมื่อ 300 ปีที่ผ่านมา

จนปัจจุบัน อัลมอนด์ ถือเป็นพืชเศรษฐกิจหลักของแคลิฟอร์เนีย
โดยมีการจัดตั้งสมาคมที่เรียกว่า Blue Diamond Growers
หรือ ที่เราอาจจะคุ้นเคยกับเมล็ดถั่วอัลมอนด์อบเกลือยี่ห้อ Blue Diamond ที่ขายอยู่ตามร้านค้าปลีกทั่วไปนั่นเอง

และต่อมาในภายหลังก็เริ่มมีการแตกไลน์สินค้าออกมาเป็นนมอัลมอนด์
ซึ่งก็ได้รับความนิยมไม่แพ้กัน ทั้งระดับนานาชาติ หรือแม้แต่ในประเทศไทยเอง

โดยนมอัลมอนด์ของ Blue Diamond ชื่อแบรนด์ Almond Breeze นั้นถือเป็นผู้ครองตลาดอันดับหนึ่งในสหรัฐอมเริกาด้วยเช่นกัน

จากอัลมอนด์มาเป็นนมอัลมอนด์ได้อย่างไร?

กระบวนการในการทำหลักๆ ก็คือ การนำเมล็ดอัลมอนด์ที่แช่น้ำมาปั่น
แต่ก็มีหลายสูตร ขึ้นอยู่กับการเติมวัตถุดิบอื่นๆ ตามความชอบของแต่ละคน

แล้วนมอัลมอนด์ ต่างกับนมวัวแค่ไหน?
ความจริงแล้วแทบจะมีคุณค่าทางอาหารพอๆ กัน อาจจะต่างกันที่ปริมาณโปรตีน ซึ่งนมวัวจะมีมากกว่า แต่นมอัลมอนด์ก็จะเหมาะสำหรับคนที่แพ้น้ำตาลแลคโตสในนมวัว
นอกจากนี้ นมอัลมอนด์ยังมีแคลอรีต่ำ เหมาะกับคนที่ต้องการลดความอ้วนอีกด้วย

และด้วยความที่คุณค่าทางสารอาหารมาก บวกกับ รสชาติที่ค่อนข้างเบา ดื่มง่าย
ก็ทำให้นมอัลมอนด์เป็นอีกหนึ่งนมทางเลือกที่คนทั่วโลกหันมาสนใจในเวลานี้

นอกจากนี้ ยังมีอีกหนึ่งกระแสที่กำลังมาแรงไม่แพ้กันคือ กระแส Vegan ซึ่งก็ทำให้ผลิตภัณฑ์ทางเลือกที่มาจากพืชนั้นได้รับความนิยมตามไปด้วย

ซึ่งมีการคาดการณ์ว่า มูลค่าตลาดนมอัลมอนด์นั้นจะโตขึ้นอีกเกือบ 3 เท่าภายในปี 2025

แล้วสำหรับในประเทศไทยเป็นอย่างไร?

สำหรับตลาดเครื่องดื่มธัญพืชในไทยนั้นก็เติบโตได้ดีไม่แพ้กัน โดยเฉพาะนมอัลมอนด์ที่โตขึ้นกว่า 30% ในช่วงปี 2018

นอกจากนมอัลมอนด์ของ Blue Diamond ที่เป็นเจ้าตลาดแล้ว ก็ยังมีอีกยี่ห้อหนึ่ง
ที่เป็นนมอัลมอนด์สัญชาติไทยที่ได้รับความนิยมไม่แพ้กัน นั่นก็คือ นมอัลมอนด์ 137 degrees

และเมื่อมาดูรายได้ของบริษัทนี้ก็ดูจะสอดคล้องกับกระแสความนิยมของนมอัลมอนด์

บริษัท ซิมเพิ้ล ฟู้ดส์ จำกัด
ปี 2017 รายได้ 198 ล้านบาท
ปี 2018 รายได้ 291 ล้านบาท
ปี 2019 รายได้ 326 ล้านบาท

หรือคิดเป็นการเติบโตแบบ CAGR ประมาณ 28% ต่อปี

และแบรนด์ 137 degrees ยังเป็นแบรนด์ที่มีการส่งออกไปขายยังต่างประเทศด้วย

จะเห็นได้ว่ากระแสของการดื่มนมนั้นกำลังเปลี่ยนไปทั่วโลก

จากที่แต่ก่อนเราอาจจะรู้จักแค่นมวัว แต่ตอนนี้เรามีนมที่มาจากพืชมากมายที่ให้คุณประโยชน์ไม่แพ้กันมาเป็นตัวเลือก

และดูเหมือนว่าตลาดอาหารจากพืชนี้กำลังโตขึ้นอย่างรวดเร็ว แม้กระทั่งในผลิตภัณฑ์อื่นๆ ที่ไม่ใช่นม เช่น เนื้อที่ทำจากพืช

และด้วยเทคโนโลยีต่างๆ ก็ยิ่งทำให้สินค้าทดแทนนั้นเหมือนกันมากขึ้น
จนในอนาคต เราอาจจะแยกไม่ออกว่า
สิ่งที่เรากำลังกินอยู่นั้น ทำมาจากสัตว์ หรือมาจากพืชกันแน่..
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ติดตามลงทุนแมนได้ที่
Website - longtunman.com
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References
-https://www.bevindustry.com/…/90350-2017-state-of-the-bever…
-https://www.statista.com/…/781860/global-almond-milk-market/
-https://datawarehouse.dbd.go.th/…/profitloss/5/0105558048238
-http://www.worldstopexports.com/top-almonds-exporters-by-c…/
-https://www.almonds.com/co…/about-almonds/history-of-almonds
-https://www.sciencefocus.com/…/head-to-head-cows-milk-vs-a…/
-https://www.grandviewresearch.com/indust…/almond-milk-market
-https://www.posttoday.com/economy/news/600278
Almond milk growth case study / by invest manly
One of the alternative boobs that is currently trending is almond milk.
Milk derived from nuts, but nutrients as much as cow's milk.

The popularity is getting more and more.
Recently, the global almond milk market is worth up to 1.5 billion baht now.

So why is almond milk so popular
Investing man will tell you about it..
╔═══════════╗
Blockdit. Analytical article source.
Deep in deep content
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First of all, let's know the origin of almonds.

Did you know that the most almond exports country in the world is the USA?
Almost all production volume from one state is California.
In 2018, there is a total export value of 1.4 billion baht.

When I listen to this, many people may think Almonds are the local plant of the USA.
But in fact, almonds were just planted by Spaniards who evacuated to California 300 years ago.

Until now, almonds are California's main economic plant.
With an association called Blue Diamond Growers
Or that we may be familiar with Blue Diamond Salted Almond Bean Seeds which are sold at the general retail store.

And later, product line-up is out of almond milk.
It's popular both international or even in Thailand.

Blue Diamond's Almond milk, Almond Breeze brand name is also the number one market in the United States.

How come from almonds to almond milk?

The main process of making is to bring almond seeds in the smoothie.
But there are many formulas depending on the filling of other ingredients according to each person's preference.

So how different is almond milk than cow's milk?
In fact, there's almost equal food value. It's probably different that the protein amount of cow's milk is more. Almond milk is suitable for those who are allergic to sugar, lactose in cow's milk.
Almond milk also has low calories. Suitable for people who want to diet.

And with the nutrient value, plus a relatively light taste, easy to drink.
Almond milk is another choice that people around the world care about at this time.

There is also another hot trend that is Vegan trend which makes plant-based alternative products popular.

Almond milk market predicted to grow almost 3 times by 2025

So how is it for Thailand?

For the Thai grain drink market, it's growing well. Especially almond milk that grew more than 30 % in 2018

Besides the marketplace of Blue Diamond Almond Almond milk, there is another brand.
Almond milk. Thai nationality is popular. That's Almond milk. 137 degrees.

And when it comes to see this company's revenue, it seems to be consistent with the popularity of almond milk.

Simple Foods Co Ltd
Year 2017 Income 198 million baht.
Year 2018 Income 291 million baht.
Year 2019 Income 326 million baht.

Or think about 28 % per year CAGR growth.

And the 137 degrees brand is also a brand exported to sell abroad.

The trend of drinking milk is changing around the world.

From before, we may have known cow's milk, but now we have plenty of plant-based milk that gives us an optional benefit.

And it looks like this plant-based food market is growing rapidly, even on other non-dairy products like plant-based meat.

And with technology, more and more replacement products.
Until future we may not be able to separate that
What we are eating is made of animals or plants..
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Follow to invest manly at
Website - longtunman.com
Blockdit-blockdit.com/longtunman
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YouTube - youtube.com/longtunman
References
-https://www.bevindustry.com/articles/90350-2017-state-of-the-beverage-industry-almond-driving-dairy-alternatives
-https://www.statista.com/statistics/781860/global-almond-milk-market/
-https://datawarehouse.dbd.go.th/fin/profitloss/5/0105558048238
-http://www.worldstopexports.com/top-almonds-exporters-by-country/
-https://www.almonds.com/consumers/about-almonds/history-of-almonds
-https://www.sciencefocus.com/science/head-to-head-cows-milk-vs-almond-milk/
-https://www.grandviewresearch.com/industry-analysis/almond-milk-market
-https://www.posttoday.com/economy/news/600278Translated

星級代言同星級花紙有咩唔同？

搵個當紅明星拎住你嘅產品鋪天蓋地make noise造勢，可能一時三刻賣斷市，但人哋買嘅係上面嘅俊俏面孔多於你件product，哩張叫花紙；

睇完你齣廣告，觀眾會因為代言人而對你嘅品牌理念、甚至對代言人本身有更深入嘅了解，建立品牌情感聯繫，哩啲先叫真正嘅星級代言。

所以天星銀行Airstar上年請來花姐代言。因為《全民造星》推廣人人都可以係Superstar嘅理念，同品牌同出一轍。

而今年全新品牌廣告「找對地方，繼續發光」，找來陳蕾演繹追夢歌手，打幾份工由街頭busking捱到開個唱，哩段咁勵志嘅storyline，係佢來港11年創作生涯嘅真實寫照。

4分52秒，短片由陳蕾特別為廣告創作的一首《凡星》串連，以「找對地方，繼續發光」為主題，希望鼓勵大家只要繼續追夢，人人都值得擁有像明星在台上發光發亮嘅時刻。

創作公司Giraffe表示，陳蕾寫《凡星》時其實以一位鼓手友人為靈感，字𥚃行間，盛載住唔少創作人嘅辛酸。

為咗令storyline同演員更有連繫，廣告由concept board階段開始已邀請陳蕾參與。嚟自廣州嘅「豹哥」11年前將歌手夢帶嚟香港，贏得《亞洲星光大道》第四名，走上獨立歌手之路。可惜其後經歷日本經紀公司解約、樂隊解散，最低潮時甚至要賣結他，亦曾兼賣手工飾物幫補生計。拍攝廣告嘅過程，絕對感同身受。

短片仲邀請咗Eric Kwok演繹曾經放棄理想嘅經理人，最後被女主角感動，重燃對音樂嘅熱誠。尾段仲有MC張天賦擔任神秘嘉賓出場，代表年輕創作人對夢想的熾熱追求。
三位主角，各自代表著三個人生階段：由新人奮鬥，到漸入佳景，再到成就別 人，搵啱屬於自己嘅人生舞台，每個人都have their moment to shine。

今次天星銀行airstar拍攝這套音樂劇場的原因很簡單 ——就是要承接去年「人人都係Superstar」全民造星的成功，透過追夢主題所產生的共鳴，加強品牌與受眾的聯繫效應(Resonance Effect)，從而提升品牌價值(Brand Value)及好感度(Brand Preference)。這個市場策略除再次鞏固「人人星級」的市場定位，更以「追夢」這個主題將品牌定位為由「人人都係Superstar」提升到「找對地方，盡情發光」，除表達了人人都可以憑拚勁努力發光，同時也傳遞了一個品牌價值的信息 -- 只要在天星銀行airstar這個地方，不論身份與地位，你也可以是星級客戶。

明星造就品牌，定係品牌造就明星，一個係短線投資，一個係長期策略，得 到嘅，可以好唔一樣。

#找對地方盡情發光 #凡星 #我話你係星你就係星 #airstar #天星銀行 #星級虛擬銀行 #人人星級

陳蕾 Panther Chan Eric Kwok 郭偉亮 MC 張天賦 Airstar Bank

ธุรกิจวิทยุ ยังกำไรอยู่ไหม? / โดย ลงทุนแมน

ทุกวันนี้
เราได้เห็น ธุรกิจทีวี หนังสือพิมพ์ นิตยสาร ได้รับความนิยมน้อยลง บางรายถึงขนาดปิดตัวไปแล้ว
เพราะไม่สามารถตอบสนองพฤติกรรมผู้บริโภคยุคนี้ ที่ต้องการความรวดเร็วในข้อมูล และสินค้าแบบเฉพาะเจาะจงตามความชอบตนเอง
...Continue ReadingIs the radio business still profitable? / by investing man

These days.
We've seen businesses, TV, newspapers, magazines, less popular, some of them are closed.
Because this generation of consumer behavior can't satisfy this generation that wants to speed in information and products according to their own preference.

Another media being tested is "Radio Wave"

Radio has been a high-influential media since the past as it can reach consumers in a wide range of times.

In the past, we listened to radio through the device. There was a DJ to choose beautiful songs.

But now technology has changed people to follow music through other media, especially on smartphones because they can choose what they like, such as youtube or joox, etc. Resulting in the popularity in radio recession.

Polls found
Year 2558
The proportion of listening to music via SMARTPHONE IS ONLY 2 % compared to listening via Radio Receiver 60 %

But in 2559
Listening through smartphone has increased to 58 % against listening via radio receiver reduced to 31 %

Can see that radio listeners have dropped half in the last few years.

The situation is clearly a result of advertising money in radio media.

Year 2558 at 5,625 million baht (11 % decrease)
Year 2559 at 5,262 million baht (reduced 7%)
Year 2560 at 4,476 million baht (15 % decrease)

When the industry overview is down, how much does the radio wave business companies earn?

Did you know that radio waves are known to be the brand under the management of all major media companies, whether

Cool Fahrenheit station
Frequency 93.0 megahz
First aired in 2543, currently run by KOOL LIZUM CO LTD. Which is in rs. The following results are as follows.

Year 2557 Income 454 million baht. Profit 159 million baht.
Year 2558 Income 461 million baht. Profit 183 million baht.
Year 2559 Income 426 million baht. Profit 149 million baht.

Virgin Hitz station
Frequency 95.5 megahz
First aired in 2545, currently run by u & Icorporation Co Ltd. and has BEC-Teroradio Co Ltd. Channel 3 as a vendor of advertising time and consulting in effect. Operations are as follows.

Year 2557
U & I income 62 million baht. Loss of 6 million baht.

Bec-Teroradio Income 294 million baht. Loss of 37 million baht.

Year 2558
U & I income 60 million baht. Loss of 6 million baht.

Bec-Teroradio Income 294 million baht. Loss of 50 million baht.

Year 2559
U & I income 63 million baht. Loss of 6 million baht.
Bec-Teroradio Income 221 million baht. Loss of 51 million baht.

Seed FM station
Frequency 97.5 megahz
First broadcast in 2548, run by seed m COT CO LTD. Channel 9, but now the wave has closed after a loss of liquidity problems. Mcot cancel the contract and take the wave to manage it.

Year 2557 Income 103 million baht. Loss of 33 million baht.
Year 2558 Income 85 million baht. Loss of 37 million baht.
Year 2559 Income 43 million baht. Loss of 48 million baht.

It can be seen that radio operators are likely for lower income and profits. It's a continuous loss.

Because in addition to the overview of radio media business, there is a lot of competition within the industry because there are many waves and each has its own listeners base.

So how does radio wave company adapt?

There is no music in the nature. It's a person who loves it.

In fact, listening to music never changes. Everyone always has music in their heart. Only people change the listening behavior.

Therefore, radio media has adjusted to digital cuddle platforms, offering online shows in many channels such as their own website, apps and Facebook Fanpage, which make new income from online ads.

In the past, we have seen Grammy launch chill online, which I used to be offline radio wave. Only changed to broadcast online.

Rs has rebranded the wave by cutting the number 93 to just cool Fahrenheit to match the listener's behavior that doesn't stick to air channels, including launching coolism applications on mobile.

Channel 3 also turned to launch the BEC-Tero Radio application that gathered online radio broadcasting such as virgin hitz and highlight coverage.

The Radio show still has a unique advantage. There are people who choose beautiful songs for customers. No need to waste time to find their own music, including the music that open, it's a variety of time.

In addition, using online media also makes the list format.
Exotic content presentations, interacting with listeners and quickly meet demand.

A lesson from the radio wave business teaches you that..
Despite new technology that may come to steal market share, it's not always scary.
Just adapt, stay with it. Take advantage of it. We may find a new way to continue walking forward.

Because in every crisis, there is always a chance that lurks.
But to succeed or not, only time proves..
----------------------
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Ready to stick radar for investment to win Thai future year 2018
Gathering experts and National Investors reveals the direction of investment trends in digital transformation era.

22 February 2561 at 12.00 onwards
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Reference
-http://www.bangkokbiznews.com/blog/detail/640781
-https://www.prachachat.net/marketing/news-3611
-https://positioningmag.com/1153376
- Department of business development
-https://th.wikipedia.org/wiki/คูลฟาเรนไฮต์_93
-https://www.posttoday.com/biz/news/466843
-https://th.wikipedia.org/wiki/อีเอฟเอ็ม_104.5
-https://th.wikipedia.org/wiki/กรีนเวฟ_106.5_เอฟเอ็ม
-https://th.wikipedia.org/wiki/บีอีซี-เทโร_เอ็นเตอร์เทนเม้นท์
[4233]Translated

[use CC to enable Subtitles] Hello, my name is Kinoshita Yuka ! I love eating.
OoGui (eating a lot) is my channel's main focus. I often do a social eating live (Mukbang)
Today,I ate and made new brand recipe using only rice cooker ( A rice cooker or rice steamer is an automated kitchen appliance designed to boil or steam rice. It consists of a heat source, a cooking bowl, and a thermostat ) to make Western-Style Octopus Rice with tomato and cheese, garlic and olive oil ( Filippo Berio is a brand of olive oils exported from Italy and made of oil from Italy, Greece, Spain and Tunisia. The brand is used for virgin, extra-virgin, and extra-light oils, and also for wine vinegar, balsamic vinegar, pesto and olives ) and onion soup ( traditional Japanese soup consisting of a stock called "dashi" into which softened miso paste is mixed. Many ingredients are added depending on regional and seasonal recipes, and personal preference. ), All that exceed 5 Kg of pure weight . it was so delicious and tasty to celebrate a great family lunch！！！

このレシピを参考にしました！
https://macaro-ni.jp/42319

⭐️木下ゆうかオリジナルグッズ \(﹡ˆOˆ﹡)/
【パーカーとマグカップが新しくなりました！】https://uuum.skiyaki.net/yuka_kinoshita

⭐木下ゆうかLINEスタンプ２でたよ！！！ᐠ( ᐢᐢ )ᐟ
https://store.line.me/stickershop/product/1265744/ja
LINEアプリ内の、スタンプショップで『木下ゆうか』と検索すると出てきます！

セカンドチャンネル作りました！∩＾ω＾∩
木下ゆうかのゆるちゃん！/YukaKinoshita２
https://www.youtube.com/channel/UCjpPqow_Rlv0A9RePeJ6nAA

【はらぺこパズル】ごはんに恋をした
［iOS］http://bit.ly/2aWQUDK
［Android］http://bit.ly/2btZ3eP

【大食いYouTuber】木下ゆうか　はじめてのPhotoBook
木下ゆうかＰｈｏｔｏｂｏｏｋ　"ｙｕｕｋａ"
定価：1250円（税別）
発売元：講談社

全国の書店の他、ネット書店で販売中！
http://kc.kodansha.co.jp/product?isbn=9784063650099

木下ゆうか：“Yuka Kinoshita” Japanese

⭐️[[TURN ON CC FOR SUBTITLES]] ⭐️
Thank you Aphexx（@aphexx9 )-English subtitles
Thank you Range o（@orange0204)-Chinese subtitles
Thank you Waza_leji(Ieji_San) -Arabic subtitles
Thank you Taejun Lee -Korean subtitles
Thank you Jane-Korean subtitles
Thank you miu sister-Indonesian subtitles
Thank you Sony Boy-German subtitles
Thank you 香港國のパンダ・M-Hong Kong subtitles
Thank you 日本語字幕 Soraさん
Thank you My Nguyen-Vietnamese subtitles
for supporting in making subtitle.

If you've captioned/subbed one of my videos please inform me via E-mail. Thank you

⭐️エンディングなどのイラストは、ケイジェーさんに書いていただきました！（Twitter　@K__j_344）
http://t.co/rWRrlpd5Pc

木下ゆうか年表
https://sites.google.com/a/origin-rise.twbbs.org/origin-rise/mochiko
Thank you Mr. Range o！

⭐︎FOLLOW ME
Twitter https://twitter.com/mochiko0204

Facebook https://www.facebook.com/pages/%E6%9C%A8%E4%B8%8B%E3%82%86%E3%81%86%E3%81%8B-KinoshitaYuka/825093884226382

大食いが不思議な方は是非この動画を観てください！
http://www.youtube.com/watch?v=wJ3qb8tTUlM&sns=em


I’m also a competitive eater as a job.
Please let me know via email or comment if you have any requests what you want me to try or you wanna have a food battle with me!

素材提供 PIXTA

お仕事の依頼はこちらにメールください(﹡ˆᴗˆ﹡)
Please contact me if you have any job requests.
[email protected]

[Crispy Chicken in Taiwanese Style 盐酥鸡]
Finger licking good chicken recipe now available for you to try. Love Taiwanese XL Chicken 超大鸡扒? You gotta try this and we know you will love it. This is so yummy and so crispy. If you are not able to consume wine, please feel free to omit it. I don't think it will make too much of a difference. Happy cooking!

See the ingredient list below for your easy reference.

We would like to give special thanks to La Gourmet for letting us try out their high quality cast iron wok in the video respectively. If you like to buy them, you can go to any of the major departmental stores in Singapore such as Isetan, Robinsons, Takashimaya, BHG, OG, Metro or Tangs. This brand is also available in most major departmental stores in Malaysia.

Hope you can recreate this yummy dish in the comfort of your home. Thanks for dropping by our channel.

Please subscribe to stay tuned to our home cooking videos.

Follow us on:
Youtube: www.youtube.com/spicenpans
Facebook www.facebook.com/spicenpans/
Instagram www.instagram/spicenpans
Blog: www.spicenpans.com

Chat with us! info@spicenpans.com

Thanks for watching! See you soon.

xoxo
Jamie
on behalf of Spice N’ Pans

Ingredients:
Serves 3 people or 2 very greedy people (like us!)

420g of boneless chicken thigh - cut into bite sizes
3 cloves of garlic - lightly smashed
1 tablespoon of light soya sauce
1 tablespoon of Chinese white rice wine
1 teaspoon of five spice powder
1 teaspoon of salt
1 egg white
A few dashes of white pepper
2 tablespoons of plain flour
1 teaspoon of baking soda
2 tablespoons of water
Some sweet potato flour
Some cooking oil (for deep-frying)

Remember to sprinkle some five spice salt
Simply mix 0.5 tsp of salt + 0.5 tsp of five spice powder & 0.25 tsp of grounded white pepper

===
If you like this recipe, you might like these too:

Singapore Chicken Satay
http://www.youtube.com/watch?v=Xe9_ihBpvbI

Singapore Satay Sauce
https://youtu.be/uxQw4-8W8xc

Disclaimer:
Spice N' Pans is not related to these products and cannot guarantee the quality of the products in the links provided. Links are provided here for your convenience. We can only stand by the brands of the products we used in the video and we highly recommend you to buy them. Even then, preference can be subjective. Please buy at your own risk. Some of the links provided here may be affiliated. These links are important as they help to fund this channel so that we can continue to give you more recipes. Cheers!

#spicenpans #crispychicken #chinesechickenrecipes

Teochew cuisine, also known as Chiuchow cuisine, Chaozhou cuisine or Chaoshan cuisine, originated from the Chaoshan region in the eastern part of China's Guangdong Province, which includes the cities of Chaozhou, Shantou and Jieyang. Teochew cuisine bears more similarities to that of Fujian cuisine, particularly Southern Min cuisine, due to the similarity of Chaoshan's and Fujian's culture, language, and their geographic proximity to each other.[1] However, Teochew cuisine is also influenced by Cantonese cuisine in its style and technique.[1]

Teochew is a Chinese dialect group and Teochew people are Han Chinese from the historical Chaozhou prefecture (now the Chaoshan region) of eastern Guangdong province. In modern days, most Teochew people live in Guangdong province, and outside of mainland Chinese in Hong Kong, Malaysia, Thailand, Cambodia, Vietnam, Philippines, Indonesia and Singapore. Of course there are also Teochew in other parts of the world depending on where their ancestors migrate to in the olden days as they left their hometown in order to escape from a series of civil wars during the Jin dynasty (265–420).[info from wikipedia]

This hei zho or fried prawn rolls is a Teochew dish which is also very popular in SIngapore. If you like to make this recipe at home, you can see the ingredient list below for your easy reference.

We would like to give special thanks to Shogun by La Gourmet for letting us try out their high-quality non-stick pan in the video respectively. If you like to buy them, you can go to any of the major departmental stores in Singapore such as Isetan, Robinsons, Takashimaya, BHG, OG, Metro or Tangs. This brand is also available in Malaysia, the Philippines, Vietnam and Indonesia.

Hope you can recreate this yummy dish in the comfort of your home. Thanks for dropping by our channel.

Please subscribe to stay tuned to our home cooking videos.

Follow us on:
Youtube: www.youtube.com/spicenpans
Facebook www.facebook.com/spicenpans/
Instagram www.instagram/spicenpans
Blog: www.spicenpans.com

Chat with us! info@spicenpans.com

Thanks for watching! See you soon.

xoxo
Jamie
on behalf of Spice N’ Pans

Ingredients:
Makes 13 rolls (39 small bite size pieces altogether)

1kg of prawns - deshelled & deveined (cut 1/3 of them into bigger chunks and the rest minced)
600g of minced pork (use streaky pork)
3 eggs
2 tablespoons of light soy sauce
2 tablespoons of oyster sauce
1 teaspoon of five spice powder
1 tablespoon of sole fish powder
A bunch of chopped Chinese coriander leaves (or Chinese parsley)
7 tablespoons of cornflour
8 pieces of water chestnut (diced)
2 big pieces of five spice beancurd skin
Some cooking oil (to be brushed on the tray and on the prawn rolls)
Some water (to stick the beancurd skin together when rolling)

Steam the prawn rolls for 15 mins. After you've steamed the prawn rolls, cool them down first then coat them with some cornflour before deep-frying them.

===
If you like this recipe, you might like these too:

10 MIN EASY Thai Glass Noodles w/ Prawns Recipe 泰式冬粉虾
https://www.youtube.com/watch?v=F1oPAXfXuLI&t=40s

Secret Revealed! Super Crispy Chinese Prawn Fritters 炸虾球 Crispy Prawn (Shrimp) Ball Recipe
https://www.youtube.com/watch?v=lKyP-3RClt8&t=94s

How to cook Hong Kong Crispy Garlic Shrimp - Typhoon Shelter Fried Prawns 避风塘炒虾 Chinese Prawn Recipe
https://www.youtube.com/watch?v=Q7FOlkXFuBg&t=80s

Disclaimer:
Spice N' Pans is not related to these products and cannot guarantee the quality of the products in the links provided. Links are provided here for your convenience. We can only stand by the brands of the products we used in the video and we highly recommend you to buy them. Even then, preference can be subjective. Please buy at your own risk. Some of the links provided here may be affiliated. These links are important as they help to fund this channel so that we can continue to give you more recipes. Cheers!