THE JOURNEY BRINGING VIETNAMESE COFFEE TO THE WORLD
“To make a success and keep it sustainable, and to build a heritage that lasts – this is my ultimate goal” - CEO Le Hoang Diep Thao
Madame Le Hoang Diep Thao is the co-founder and co-owner of Trung Nguyen Group – a proud national brand of Vietnam. Taking charge of chief execution and management role over the past 20 years, Thao has proven herself as a bold leader who can make strategic decisions that boost Trung Nguyen’s growth as one of the largest coffee makers in Asia.
Thanks to Madame Diep Thao’s vision and leadership, Trung Nguyen has risen from zero to the No.1 coffee brand in Vietnam, remaining the fast-growing pace and the leadership position up to now.
G7 – a signature instant coffee brand enjoyed by more than one billion people in 60 countries and territories worldwide – is not only a success of Trung Nguyen and Le Hoang Diep Thao, but also a notable achievement of a coffee nation like Vietnam. It was Thao who decided to start the instant coffee business of Trung Nguyen in 2003, making a transformative change to the coffee corporation which had already established its reputation for roasted, ground coffee. With G7, Trung Nguyen became even more powerful.
Giving all her heart and passion to the development of Vietnamese coffee, Le Hoang Diep Thao started a new chapter of Vietnamese coffee in 2015. While still owning Trung Nguyen, Thao launched a new coffee brand dubbed King Coffee. After making a successful debut in the USA, the most demanding markets of the world, King Coffee has quickly expanded its presence in large international markets like China, Russia, South Korea, Australia, France, the Netherlands, Singapore, Thailand, etc. Just three years from the debut and King Coffee has been now available in 61 countries and territories globally, highly praised by experts and trusted by consumers.
Many experts attribute the impressive success of King Coffee to Thao’s over 20 years of management experiences at Trung Nguyen. Surprisingly, Thao has another answer: “This (success) is because King Coffee is proudly originated from a coffee-growing country, while some other strong coffee brands in the world are not. Vietnam boasts the best Robusta quality and is the second-leading Robusta exporter of the world.” King Coffee production plant built in Nam Tan Uyen, Binh Duong in just five months to ensure an ample supply of King Coffee for global demands is the demonstration of CEO Diep Thao’s unwavering commitment to bringing Vietnamese coffee into the world.
King Coffee is the fruit of two decades of hard working and challenges overcoming. It also reassures CEO Diep Thao’s passion to gain Vietnamese coffee a decent position in global coffee map. With King Coffee, CEO Le Hoang Diep Thao enables Trung Nguyen International to write the next chapters that complete the legend of Trung Nguyen.
